The "Baidu Earthquake" started on June 22. Although Baidu stated that "this upgrade will only affect 5% of search traffic," it can be said that every website that has been demoted has suffered heavy losses. However, it must be pointed out that the loss is inevitable. Now that the website has been demoted, what you should focus on is how to use this opportunity to adjust the website operation strategy so that the website that has been K or demoted can see the light of day again. As the old saying goes: "It's never too late to mend a situation after it has been lost"!
Below, we combine the Baidu web search anti-spam team's "Measures against low-quality sites have taken effect" to analyze a website that was demoted in the "622" Baidu earthquake to see why it was demoted and what are the main problems. How to improve. Of course, due to well-known reasons, I can only tell you that this is a regional industry portal with a domain name history of more than 3 years.
From June 22 to now, the Baidu weight of this website has been 0
According to the SEOER who maintains the website, on June 22, the website suddenly appeared many friendly links to the K homepage and even the K station. At the same time, the number of Baidu indexes fluctuated, changing dozens of times a day, and the keyword ranking dropped sharply. , site: URL query and domain: URL query, the homepage of the website is not in the first place. Although they were very anxious at the time, they still focused on stability. In addition to deleting the friendly links of the K-listed homepage and even K-listed sites, they still added website information, built external links, and observed the situation as usual, without doing anything special.
But by June 25 (Monday), the situation still had not improved at all, and the Baidu weight of the website became zero, so the SEOER who maintains this website contacted me through QQ, hoping that I could help.
This SEOER told me that the domain name of this website has a history of more than 3 years. It was revised twice in April last year and March this year. After the revision in March this year, Baidu website inclusion volume and website keyword ranking dropped greatly, but after a while Time has passed, and some work has been done again. Before June 22, Baidu included 4830 items, and Baidu weight was 2. He believed that it had safely passed the revision shock period.
I took a look at the website and found that there are two problems: First, the content is too copied and pseudo-original. Especially the things uploaded by netizens are directly copied from other high-authority websites. Even in the content of this website, I found a user-uploaded image that also had a watermark from another website. ,
"The content is trying to be as original as possible, or adding modified elements, but there is nothing we can do about it. News is inherently objective," the SEOER said in response to my question, "But I have always ignored the similarity of things uploaded by users. I pay attention to the originality of the news content I upload.”
But after looking at this website, you know that even the original content uploaded to the website is not well done. At best, it is pseudo-original, and it is of relatively low quality.
The second is the quality of external links. According to this SEOER, in September last year, the website Baidu domain: URL query was less than 8,000, and now Baidu domain: URL query has reached 14,000. But I found that there are too few high-quality external links. Baidu has only a few external links. The vast majority of external links are the "bbs, bsp and classified information" external links specifically named in Baidu's "Search Engine Optimization Guide 2.0". Except for friendly links, the relevance of external links is very low, and there are too few effective external links that can generate user clicks. Moreover, in the process of external link construction, the website did not organically combine website SEO external link construction with website promotion.
Afterwards, I told another SEO friend 13 about the website’s downgrade and asked him to take a look and share his opinion.
After several days of observation, 13 believes that the main problems with this website are: First, in terms of website optimization strategy, this website has two obvious loopholes: First, the keywords that rank well in this website are too concentrated on the homepage, which makes it easy to over-optimize. , and the user experience is not good; secondly, a healthy website traffic is brought by search engine traffic, loyal user traffic and other online promotion methods. Search engine traffic is unstable, and the proportion of website traffic should be controlled within 50%. .
However, this website is completely "walking on one leg" and only does SEO. It has not really found other effective online marketing methods as a supplement. It completely depends on the life and death of its website on the search engine, which is very risky.
13 said that although the homepage of the website has a higher weight and it is easier to do it as long as the keywords are written into the title tag of the homepage, but in terms of user cost, the homepage of more websites is just a guide page, and only the inner pages can be useful to the user. Provide adequate answers to questions of concern. Therefore, only after more internal page keywords are added and an "inverted pyramid structure" distribution of keywords is formed, such keywords can optimize the user experience, and the weight of the homepage website can be truly effectively improved, and the website can be effectively avoided. The homepage is over-optimized and punished by search engines.
Then 13 said that it is true that SEO is the most effective means of online promotion now, and in search engine optimization work, due to Baidu's absolute strength, many website keyword optimizations are only targeted at Baidu, and other search engines regard it as "cow neck". "Droopy skin", there are not many with you, but there are not many without you, and there are no other auxiliary online marketing methods to supplement it. There is no awareness of marketing risks and how to find countermeasures. Then if there is any trouble in Baidu, you can only cry. ’s share.
Secondly, it can be seen that this website is intended to be an industry portal, but it is "focused everywhere, which means there is no focus." A website covers everything in the entire industry, but it cannot go deep into anything and cannot find a breakthrough. This is the crux of the matter.
13 said that the first few questions that every website operator must consider are: where is the profit point of this website, what is the profit model, whether the profit model is feasible, and if not, how to improve it. But what is certain is that, let alone ask the SEOER about these questions about this website, even the website owner and website planner may not be able to tell you how ugly the website is. In other words, the website has been in operation for more than 3 years, and even the potential core users of the website cannot be asked. I can’t explain it clearly anywhere, let alone the establishment of a website user growth system. Doing SEO this way is the scariest thing - 10,000 times scarier than being demoted by Baidu, K homepage, or K station.
After what he said, I suddenly realized that the reason why this website has never been able to find an original way is here. In Kunming saying, it is "biting off more than one can chew". I want to do everything, but can't do anything. Well, there is nothing that can be done to go deeper and find a way to form the unique content (core competitiveness) of the website. There is only pseudo-original work that is exhausted every day, and the whole "content is just meaningless keywords interspersed". Even if such optimization is not demoted by Baidu, the effect will be It won't be good either.
Although this website has been demoted by Baidu, Baidu still collects the website information in a timely manner.
This view is also supported by the website monitoring data over the past few days. Basically, anything uploaded to this website in the past two days is still collected by Baidu in seconds, and Baidu's collection volume increased to about 6,400 when it was at its highest (fluctuating), but as of today , Baidu's weight is still zero, and Baidu's traffic is very little - these data are ultimately just "flowers in the water, moon in the mirror" that "look beautiful".
This example of a website that has been demoted once again tells us that website SEO is not all about website operation. It is just an effective means in website marketing and promotion - URL promotion. Moreover, the essence of all website promotion methods is content promotion. Only by targeting your potential core users and organizing content that "can reflect the core value of your website" in a targeted manner can you truly attract potential users. Such promotion (including SEO) methods are also This is truly effective promotion.
It's a blessing in disguise, but it's not a blessing (Internet picture)
Yes, for SEOER and webmasters, being demoted by Baidu is not a good thing, but it is not necessarily a bad thing. As the saying goes, "In crisis, there is an opportunity." "Huainanzi· Human World Training" said: "It's a blessing in disguise, but it's a blessing in disguise." "Fu", as long as we truly reflect on this incident of being demoted by Baidu, and based on Baidu's "Measures against low-quality sites have taken effect" and Baidu's "Search Engine Optimization Guide 2.0", we will re-clarify the direction of our website and continue to work hard, then like this On the other hand, small setbacks are the beginning of our success, and we can turn bad things into good things.
"Moscow does not believe in tears", and Baidu does not believe in tears. In the face of setbacks, webmasters and SEOERs, raise your heads and use our determination, courage, wisdom and creativity to prove that we can only not give up. No setback can defeat us, and neither can Baidu (Thanks to 13 for your generous advice. This article was originally published by "SEO Yunnan". All rights reserved. You are responsible for the article. Please indicate the original source of the article in the form of a link when reprinting it . http://www.gouyn12.com/ seogw/307.html ).
The "Baidu Earthquake" started on June 22. Although Baidu stated that "this upgrade will only affect 5% of search traffic," it can be said that every website that has been demoted has suffered heavy losses. However, it must be pointed out that the loss is inevitable. Now that the website has been demoted, what you should focus on is how to use this opportunity to adjust the website operation strategy so that the website that has been K or demoted can see the light of day again. As the old saying goes: "It's not too late to fix the problem before it's too late"! Below we combine the Baidu web search anti-spam team's "Measures against low-quality sites have taken effect" to analyze a website that was demoted in the "622" Baidu earthquake. , to see why it was downgraded, what are the main problems, and how to improve it. Of course, due to well-known reasons, I can only tell you that this is a regional industry portal with a domain name history of more than 3 years.
From June 22 to now, the Baidu weight of this website has been 0
According to the SEOER who maintains the website, on June 22, the website suddenly appeared many friendly links to the K homepage and even the K station. At the same time, the number of Baidu indexes fluctuated, changing dozens of times a day, and the keyword ranking dropped sharply. , site: URL query and domain: URL query, the homepage of the website is not in the first place. Although they were very anxious at the time, they still focused on stability. In addition to deleting the friendly links of the K-listed homepage and even K-listed sites, they still added website information, built external links, and observed the situation as usual, without doing anything special.
But by June 25 (Monday), the situation still had not improved at all, and the Baidu weight of the website became zero, so the SEOER who maintains this website contacted me through QQ, hoping that I could help. This SEOER told me that the domain name of this website has a history of more than 3 years. It was revised twice in April last year and March this year. After the revision in March this year, Baidu website inclusion volume and website keyword ranking dropped greatly, but after a while Time has passed, and some work has been done again. Before June 22, Baidu included 4830 items, and Baidu weight was 2. He believed that it had safely passed the revision shock period.
I took a look at the website and found that there are two problems: First, the content is too copied and pseudo-original. Especially the things uploaded by netizens are directly copied from other high-authority websites. Even in the content of this website, I found a user-uploaded image that also had a watermark from another website. "The content is trying to be as original as possible, or adding modified elements, but there is nothing we can do about it. News is inherently objective," the SEOER said in response to my question, "But I have always ignored the similarity of things uploaded by users. I pay attention to the originality of the news content I upload.” But after looking at this website, you know that even the original content uploaded to the website is not well done. At best, it is pseudo-original, and it is of relatively low quality.
The second is the quality of external links. According to this SEOER, in September last year, the website Baidu domain: URL query was less than 8,000, and now Baidu domain: URL query has reached 14,000. But I found that there are too few high-quality external links. Baidu has only a few external links. The vast majority of external links are the "bbs, bsp and classified information" external links specifically named in Baidu's "Search Engine Optimization Guide 2.0". Except for friendly links, the relevance of external links is very low, and there are too few effective external links that can generate user clicks. Moreover, in the process of external link construction, the website did not organically combine website SEO external link construction with website promotion. Afterwards, I told another SEO friend 13 about the website’s downgrade and asked him to take a look and share his opinion.
After several days of observation, 13 believes that the main problems with this website are: First, in terms of website optimization strategy, this website has two obvious loopholes: First, the keywords that rank well in this website are too concentrated on the homepage, which makes it easy to over-optimize. , and the user experience is not good; secondly, a healthy website traffic is brought by search engine traffic, loyal user traffic and other online promotion methods. Search engine traffic is unstable, and the proportion of website traffic should be controlled within 50%. .
However, this website is completely "walking on one leg" and only does SEO. It has not really found other effective online marketing methods as a supplement. It completely depends on the life and death of its website on the search engine, which is very risky. 13 said that although the homepage of the website has a higher weight and it is easier to do it as long as the keywords are written into the title tag of the homepage, but in terms of user cost, the homepage of more websites is just a guide page, and only the inner pages can be useful to the user. Provide adequate answers to questions of concern. Therefore, only after more internal page keywords are added and an "inverted pyramid structure" distribution of keywords is formed, such keywords can optimize the user experience, and the weight of the homepage website can be truly effectively improved, and the website can be effectively avoided. The homepage is over-optimized and punished by search engines.
Then 13 said that it is true that SEO is the most effective means of online promotion now, and in search engine optimization work, due to Baidu's absolute strength, many website keyword optimizations are only targeted at Baidu, and other search engines regard it as "cow neck". "Droopy skin", there are not many with you, but there are not many without you, and there are no other auxiliary online marketing methods to supplement it. There is no awareness of marketing risks and how to find countermeasures. Then if there is any trouble in Baidu, you can only cry. ’s share.
Secondly, it can be seen that this website is intended to be an industry portal, but it is "focused everywhere, which means there is no focus." A website covers everything in the entire industry, but it cannot go deep into anything and cannot find a breakthrough. This is the crux of the matter.
13 said that the first few questions that every website operator must consider are: where is the profit point of this website, what is the profit model, whether the profit model is feasible, and if not, how to improve it. But what is certain is that, let alone ask the SEOER about these questions about this website, even the website owner and website planner may not be able to tell you how ugly the website is. In other words, the website has been in operation for more than 3 years, and even the potential core users of the website cannot be asked. I can’t explain it clearly anywhere, let alone the establishment of a website user growth system. Doing SEO this way is the scariest thing - 10,000 times scarier than being demoted by Baidu, K homepage, or K station.
After what he said, I suddenly realized that the reason why this website has never been able to find an original way is here. In Kunming saying, it is "biting off more than one can chew". I want to do everything, but can't do anything. Well, there is nothing that can be done to go deeper and find a way to form the unique content (core competitiveness) of the website. There is only pseudo-original work that is exhausted every day, and the whole "content is just meaningless keywords interspersed". Even if such optimization is not demoted by Baidu, the effect will be It won't be good either.
Although this website has been demoted by Baidu, Baidu still collects the website information in a timely manner.
This view is also supported by the website monitoring data over the past few days. Basically, anything uploaded to this website in the past two days is still collected by Baidu in seconds, and Baidu's collection volume increased to about 6,400 when it was at its highest (fluctuating), but as of today , Baidu's weight is still zero, and Baidu's traffic is very little - these data are ultimately just "flowers in the water, moon in the mirror" that "look beautiful".
This example of a website that has been demoted once again tells us that website SEO is not all about website operation. It is just an effective means in website marketing and promotion - URL promotion. Moreover, the essence of all website promotion methods is content promotion. Only by targeting your potential core users and organizing content that "can reflect the core value of your website" in a targeted manner can you truly attract potential users. Such promotion (including SEO) methods are also This is truly effective promotion.
It's a blessing in disguise, but it's not a blessing (Internet picture)
Yes, for SEOER and webmasters, being demoted by Baidu is not a good thing, but it is not necessarily a bad thing. As the saying goes, "In crisis, there is an opportunity." "Huainanzi· Human World Training" said: "It's a blessing in disguise, but it's a blessing in disguise." "Fu", as long as we truly reflect on this incident of being demoted by Baidu, and based on Baidu's "Measures against low-quality sites have taken effect" and Baidu's "Search Engine Optimization Guide 2.0", we will re-clarify the direction of our website and continue to work hard, then like this On the other hand, small setbacks are the beginning of our success, and we can turn bad things into good things.
"Moscow does not believe in tears", and Baidu does not believe in tears. In the face of setbacks, webmasters and SEOERs, raise your heads and use our determination, courage, wisdom and creativity to prove that we can only not give up. No setback can defeat us, and neither can Baidu (Thanks to 13 for your generous advice. This article was originally published by "SEO Yunnan". All rights reserved. You are responsible for the article. Please indicate the original source of the article in the form of a link when reprinting it . http://www.gouyn12.com/ seogw/307.html ).
(Editor: Yang Yang) Personal space of author gouyn12