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What challenges do you usually encounter when doing SEO for large companies or small business websites? For example, how do you get everyone on the same page to perform SEO tasks, when SEO affects so many people and departments? How do you strategize? When discussing these issues in this article, the focus will be on a large client who is considering search engine optimization.
Who will manage overall SEO performance? It seems that knowing what the most common obstacles to SEO are and need to be prevented before starting a project will not only help prevent problems from occurring, but also help you plan a successful seo strategy,
There are four major challenges. First, there is the so-called "cross-functional alignment": that is, large organizations tend to separate the functional parts of the assembly line: marketing, human resources, production, IT, etc. SEO teams are often put into the same department, whether it is marketing Marketing or IT. In and of itself, this isn't a bad thing. But Hunan SEO believes that the real problem is that these independent departments, in the same large company, often do not talk to each other and lack communication. SEO, due to its own nature, will affect many beyond its own scope. In other words, we need to unify.
Second, “Given that website, technology, and product marketing decisions all impact SEO performance, teams should have an inherent challenge, both strategic and cross-functional.” It's not just an issue with these areas, they have to actively work on SEO, "most stakeholders wouldn't be willing (assuming they know how to do the job) to put search into their daily routine" , which makes it difficult to achieve best practice results.”
Also, in order to overcome some of the hurdles, SEO teams must examine where they work and where the departments are most influential, which is also critical! As well as “building relationships” with key partners within the company. In a larger organization, this might include teams working on paid search, site search, social media, digital analytics, IT, web operations, cybersecurity, legal, product management, product marketing, editorial, quality assurance, mobile technology and re- Marketing​​and field testing.
Finally, the next challenge is key initiatives to maintain focus. “Finding a balanced level of service solutions is developing a team culture that projects priorities driven by data and results, and through effective training, processes, and communication with stakeholders,” In short, figuring out what Data collection, what numbers will tell you that your initiative has been successful, all you need to do is those numbers.
Make sure your team knows how to use your analytics tools and what you are trying to achieve. Also, make sure they are motivated and that they are not blind to your goals. It's easy in SEO to look too close to the trees and miss the forest. To help your team maintain its focus, it’s recommended to “filter items based on several key points that impact SEO levels: internal and external links, site architecture, and new or existing content.”
The above are some of the challenges faced by large SEO companies. Hunan website optimization has a few more points to add:
Whenever you achieve your SEO goals, be generous and share them, whether it’s external links or otherwise. This is good for site optimization. Because search engine optimization is usually a low-priority process, there will not be many corporate resources, online videos, social media, mobile marketing, etc. at the beginning. When you achieve your goals, share them appropriately, then you You will find that it will be easier for you to obtain resources in the future.
There is also the “balance of engagement” within the SEO search team. Once you get everyone on board, SEO affects many aspects of a large organization's thinking, getting the resources you need to develop your vision, you need to tell these people what to do and how to do it. Many of them may have never heard of SEO. There are many measures to achieve Hunan website marketing. These measures include: The importance of natural search engine traffic. In fact, SEO success comes from the team!
Article keywords: seo optimization, search engine optimization
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(Editor: Yang Yang) Personal space of author harrywin