Every SEO tutorial will teach us, "Website title cannot be easily changed"; one thing that SEO workers are familiar with is, "Website title cannot be easily changed." Xiumeng.com boldly conducted an experiment on September 14, 2012 to challenge this so-called "authority". Before that, the title of the website was "Xiu Meng.com - China's No. 1 cute portal for shopping, selling cute, and sharing cute pictures. What does cute ≥ω.≤_be cute mean?" This title contains the core of what we want to do. Keywords: cute, cute, cute shopping, cute pictures, and the long-tail keyword "what does cute mean"; however, on the 14th, in order to strongly support the defense of national integrity, the Xiu Meng team decided to significantly change and change the content of the website, promoted by Japan The "cute" aspect of the second dimension of anime has been transformed into a shopping website for women. Since then, our title has been changed to "Xiu Meng.com shows off your cuteness. How do you wear cute clothes to be cute? Xiu Meng teaches you how to dress your cutest self." After modifying the title, only the core keyword "cute" has not been changed, and all other keywords have been changed. Not only that, in order to further challenge the so-called "authority", we even changed the description: the previous description was "Xiu Meng.com is a professional cute picture sharing website, collecting all items with cute elements and cute attributes to share and show them to you. . What does "cute" mean? What is cute? How to be cute? Cute anime pictures, cute loli pictures are waiting for you to search, and the cute army is waiting for you to discover." Now it has been changed to "Xiume.com displays and recommends the cutest and cutest ones." Wear matching clothes, matching accessories, bags, shoes, skin care products, and cosmetics in cute styles to create the cutest girl look. Cute pictures, sharing of cute pictures, exchange platform for cuteness skills. "You can see from here, even the description. They are almost completely different. Not only that, the homepage structure of Xiumeng.com has also been completely changed, including all div CSS styles, and all text content has been rewritten. It can be seen from this that as far as the homepage is concerned, Xiumeng.com has almost been replaced with a new site.
So what impact will such a big change have? This can be considered a fatal blow to an SEO worker. However, the existence of this article shows that the SEO of Xiumeng.com has not resigned yet - the effect of our modification is not the legendary "power reduction", "K station" and other results. On the contrary, after we changed our policies and goals, we changed the core keywords. Although we disrupted the data established by search engines, we got more benefits: from a search engine perspective, we supported the main promotion of "Japan" The website with the theme of "Animation" was changed into a clothing shopping guide recommendation website that caters to Chinese women; it was transformed from a niche group to a broader user group; the data proved that the results we received were good.
On the day of the revision, Baidu's inclusion status showed that 1,000 external links were dropped, and the number of included pages dropped by about 1,200. This certainly made Xiumeng.com’s SEO break into a cold sweat. According to previous tutorials, this was obviously demoted by Baidu, and the keyword ranking dropped by 4 places that day. Looking back at Google, Google's inclusion situation is very stable, and it has always maintained an increasing trend. There has been no change in the ranking, and the snapshots are constantly being updated. This is really a great comfort to the author.
The next day, Baidu still dropped external links and included pages, while Google remained calm.
On the third day, the situation improved. The number of external links included in Baidu began to increase, and the number of links included in Google was also a growing trend.
On the fourth day, Baidu's inclusion miraculously increased, and the core keywords returned to their previous rankings.
On the fifth day, Baidu resumed its previous collection speed and updated the site's articles at a rate of 1,000 articles per day.
On the sixth day, Baidu restored the previously dropped external links, and at the same time, the number of Google external links included tripled.
On the seventh day, today, the speed of Baidu inclusion is still increasing.
Now I will focus on what I have been doing these days.
On the day of the revision, the author had already expected that there would be a "right reduction" phenomenon. Therefore, the author collected a large number of external links and soft articles, and prepared to use soft articles and external links to make up for the losses caused by Baidu's reduction of rights. These soft articles were heavily invested in Baidu Zhizhi, Baidu Encyclopedia, Baidu Tieba, Interactive Encyclopedia and Baidu Experience during this week, at a rate of about 20 articles per day. Some of these articles have been wildly reprinted, and the author tried to tell Baidu in this way that we are working hard. Then we continue to fill in the content of the website, telling search engines that we are constantly updating content, and it is content that is closely related to the main body after the revision. These days, the Xiumeng team updates the content on the site at an average of 400 articles per day, and at the same time has established a strong on-site link network and sitemap. For a week in a row, I didn’t slack off every day and kept doing it. It is precisely in this way that search engines can see the value of the new site, so it has not been "downgraded" or "K site".
In this website rectification, the author’s biggest gain is that I have mastered the standards for modifying title and description, and learned the secret of how to modify the main information of the website without being demoted. These tips are organized as follows and shared with the majority of webmasters:
1. When modifying the title, be sure not to change the first three (or four) words of the title. The first three words are the core keywords of the website, and this word must not be changed.
2. In the title, keep at least one core keyword unchanged. Baidu determines the weight of keywords in the title based on the position where the keyword appears. The keywords ranked first have the greatest weight, so the keywords next to the website name cannot be changed.
3. If possible, try to ensure that as many keywords are reflected in the title as possible. The importance of selecting keywords in these titles is arranged according to the following principles:
Keywords included in the original title that can be included in the new title must be retained;
When removing keywords from the original title, ensure that these keywords will almost never appear again on the home page;
The weight of new keywords in the title cannot be too high, and the number of times the new keywords appear on the homepage must accumulate to more than 2%;
New keywords in the title should be accumulated in the description, and keywords removed from the title should be reduced in the description;
description serves as a complement to title and describes the true meaning of title;
In the description, all homepage keywords must appear;
The title and description cannot be too long.
Only by following the above principles can you ensure that there will be no major problems with the title and description.
4. After modifying the title and description, the home page of the website must have corresponding modifications reflected. These manifestations include adding content related to new keywords and eliminating content related to old keywords, balancing the trade-off of keywords on the page;
5. If the title is modified a lot, the description and page content should be significantly modified accordingly; on the contrary, if the title is slightly modified, the description and page content should be slightly modified;
6. For the adjusted keywords, a large number of internal and external links on relevant internal pages should be updated. The best form of external links is internal page backlinks. This means that when posting external links, try to publish backlinks related to the content of the internal pages, especially Baidu Encyclopedia’s backlinks are extremely important;
7. Do not adjust the title in the short term. These contents can be moved again after at least 3 months have passed and the collection situation is absolutely stable.
The above 7 points are based on the author’s experience after actual website revision. I hope that the majority of webmasters can learn from some of the contents of this article in their future development, and the author is very pleased.
This article is original from Xiumeng.com and is first published in A5 format. Please indicate the source when forwarding.
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