Since I started optimizing, I have been learning and improving every day, and I have gradually deepened my understanding of the importance of friendly links. Friendly links not only increase the number of external links, but also drive the inclusion and updating of the website. The most important thing is its importance in ranking keywords. Many network optimization companies attach great importance to friendly links and have dedicated link specialists. But there are indeed very few friends who are willing to do cross-linking. On the one hand, many websites about friendly links mention not to do cross-linking. On the other hand, cross-links are not as easy to manage as friendly links. If there are no good records and statistics, it will be very difficult. Difficult to manage. But cross-linking is so important that we really need to do it.
1. What is a cross link: A cross link is a unilateral link, unlike a mutual link like a friendly link. Let me give you an example. I have the site www.91shashji.cn sand making production line with a PR value of 1, which has good ranking and inclusion, while the site www.xiaoxingzhishaji.cn sand making machine has a PR value of 0 which has just been included in the new site. The rankings are not very good. Under such circumstances, it is obvious that the Sand Making Machine station cannot exchange good links in terms of quality and quantity through formal methods. It is even almost difficult to exchange friendly links. The sand making production line station has too many people changing. Dozens or even hundreds of people can be changed in a day. If there are too many people changing, you can use the sand making production line station to link with other stations that are inferior and let others change. A good website links to your sand making machine website, so that both parties can play a certain role in promoting each other and reduce the suspicion of cheating.
2. What are the forms of cross-links: 1. Cross-links between three websites. If you have website A and website B, look for links from website C of the other party. You use website A to link to the other party's website C, and let the other party's website C link to your website B. 2. Cross-links between four websites, you have website A and website B, and links to website C and website D of the other party. You use website A to link to the other party's website D, and the other party's website C to link to your website B. This is also a form of cross-linking. Third, other more complex cross-linking methods.
3. The importance of cross-links: Cross-links can quickly improve the PR value, inclusion and ranking of a new site. According to the Google PR value calculation method, we know that PR calculation is only related to the quantity and quality of links to you, and has nothing to do with whether there are interconnections and the number of exported links. The introduction of a large number of high-quality links can instantly increase the PR value of the website, which is why many websites' PR value suddenly goes from 0 to 5. Cross-links can increase the weight of secondary directories or sub-channels, and increase the traffic of these directories or channels. If a large website only focuses on the homepage to gain traffic and benefits, the site will probably not last long and will not gain a certain amount of popularity and visibility. In the process of friendly links, these are often the most difficult to change, and almost no one else does it. If the weight of these channels and secondary directories is increased through cross-links, the rankings of many sub-directories and channels will be the reason why the homepage rankings of some sites are better.
4. How to persuade others to do cross-linking: First of all, you must understand the importance and necessity of cross-linking, and convey these to the people you want to link to in plain language. Secondly, don’t make cross-linking too complicated. , too complex cross-linking can easily give people a headache, and it is very troublesome in the process of doing it, which also leads to many friends being unwilling to do it in the end. It is better to use three crosses, four crosses, or change the home page to the inner page, the home page to the second level, etc. which are relatively simple. Others will clearly know how to change and link, which will also facilitate future management.
Of course, there is still a lot of knowledge about cross-leveling, and exchanging links on internal pages is very important, but for some corporate websites, sometimes it is not so necessary. After all, the weight of the homepage has not gone up, so there is no time to manage the internal pages. But for a large website, the value and quality of the site can only be the best if the home page, inner pages, second-level domain names, and sub-directory second-level channels are all done well.
First published: www.hnjcjq.com.cn Author: Li Xiaoyao Friends who reprint please retain the original rights of the website and the author