I have previously shared the content of "How should small and medium-sized enterprise e-commerce websites optimize SEO" because everyone regards SEO optimization as important. This is true, but sometimes even if you do a good job in SEO, the results may not be as good as expected. This is because integrated marketing is not done well. Using integrated marketing can subvert SEO.
1. SEO is not a panacea
There is nothing wrong with SEO being important, but SEO is not everything, and we must realize this problem. Even if SEO optimization is very good and the website ranking is improved, if the web page is poorly produced or the user experience is not good, our SEO results will be wasted, so user experience is also a very important part. I know a website that does not have a dedicated person responsible for SEO optimization, but it uses various promotion methods to embed SEO. The website is currently very healthy, with good rankings and traffic, so SEP is not a panacea.
2. Integrated marketing
As mentioned above, there is no dedicated person to do SEO but to use various promotion methods to embed SEO. This is an example of integrated marketing. Of course, the most important thing here is user experience. How to improve user experience? I have written an article before, "User experience is the top priority of e-commerce." In fact, the most important point is to think about problems, experience and think about your website from the perspective of users. Web page architecture, page design, color matching, information presentation, etc. are all areas we should consider.
3. User experience is the top priority
In fact, those who do SEO should clarify this principle: search engines will always serve users. No matter how the rules change, the eternal purpose is to allow users to quickly and easily find the content they need. Only after understanding this principle can we know why the rules and rankings are constantly changing. The reason is because users' search habits are also changing day by day. Therefore, user experience is the top priority. How should we optimize user experience from the perspective of integrated marketing in the future?
1. Understand user needs. Analyze and research users, and know the needs of the audience, so that you can not blindly optimize, but have the direction of website optimization;
2. What to provide users. Knowing the user needs, we need to quickly display the information they want to know on the website so that users can quickly obtain it;
3. Interact with users. We need to keep in touch and interact with users and let users push us forward, so that we can optimize and promote well, win a good user experience, and gain the love of search engines;
4. Website trust. It also belongs to the category of user interaction. It is not just as simple as showing your brand image, but also listening to the voice of users. Their doubts and feedback will be quickly processed and answered, allowing users to get the answers they want, giving them the attention and recognition they deserve, and gaining users' trust in the website.
Now you know why I said that using integrated marketing can subvert SEO, because search engines place user experience in a very important position. Similarly, only in this way can we win the love of search engines.
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