1. Observation: From long-term observation, many of the websites that have been targeted by Baidu are upright and law-abiding websites, and there are also more corporate websites. These webmasters are very dedicated and often work until after 12 o'clock in the evening to maintain their websites. , that is, these webmasters have been contributing to Baidu all year round and enriching Baidu's content, but many webmasters have been kicked out. After being kicked off by Baidu, most webmasters always think that they have made a mistake and made themselves as guilty as a crime, adding more labor and tossing an already good website.
2. Experiment: Websites deleted by Baidu, as long as the website content is not illegal, can be searched on other large and well-known engine websites. You can search your website on Sogou, Soso, Bing, 360 Search, Yahoo, and Google. The Chinese name can be searched, because the Chinese name of the website is the most direct keyword, which is also the most basic function of the search engine. These search engine websites can search for your website name and URL, only on Baidu If you can’t find it in the search, is Baidu the only one that can identify the good and bad of a website, while the other major search engines can’t identify the good and the bad? The answer after the test is that the search results of the other major search engines are more accurate than Baidu, but now netizens Just don’t know yet.
3. Analysis: The name of the website is the most direct keyword. Search for your website name in Sogou, soso, Bing, 360 Search, Yahoo, and Google. You will find that these engines are very good. Search keywords The accuracy of correlation has exceeded that of Baidu, which means that the accuracy of Baidu's search keywords is getting worse and worse, and Baidu's search technology has lagged behind. So why do many netizens still use Baidu search? The answer is: "I am used to using Baidu search." Therefore, for a long time netizens have not actively experienced using search engines such as Soso, Sogou, 360 Search, Google, etc. In other words, many netizens I don’t know that the search results of other major search engines have surpassed Baidu. It is a fact that Baidu’s search technology is lagging behind!
4. Strategy: How to restore traffic after Baidu K site, how to formulate strategies? Avoid being played by Baidu or a certain engine to small and medium-sized webmasters, so that the majority of webmasters can enhance their ability to deal with risks, so that the website will remain undefeated for a long time Land, stable development. If you rely on a search engine and it wants a website to disappear, it is very easy.
Ranking of search engine websites in my country: Baidu ranks first in user coverage, 360 Search ranks second, google.com.hk ranks third, Sosou ranks fourth, and Sogou ranks fifth. The current situation is that 80% of netizens are using Baidu to search. The source of visits to your website is controlled by Baidu. If Baidu makes your website disappear, it is up to you not to disappear! Therefore, if we want our website to develop stably and long-term, we cannot Let one search engine control your destiny.
For example, one of my websites has about a few thousand visits every day. Now it has been blocked by Baidu. The number of visits has suddenly dropped from about a few thousand to the current hundreds. As a result, most webmasters have no power to resist and can only do whatever they want. At the mercy of Baidu’s cruelty. Now there is a turn for the better, because netizens cannot search for our website on Baidu and are forced to search for our website name on other major search engines before coming to our website. The traffic is slowly picking up again. This is a good sign! (Note) : The current search habit of netizens is that they don’t remember URLs very much, only the website names, unless your URL is particularly easy to remember. For example, many netizens are used to searching JD.com or Taobao directly for shopping)
Strategy 1. Cultivate your own user base: If your website users come from Baidu 20%, 360 search 20%, Google 20%, Sosou 20%, and Sogou 20%, then no search engine will threaten your website. survival. As we said before, after the website was blocked by Baidu, netizens were forced to search for our website name in other major search engines and find our website again. So why don’t we actively cultivate users? Why do we have to wait for Baidu? After k, you criticize Baidu and blame yourself again?
Therefore, from today on, actively cultivate your own user base. On every page of your website, display a picture or text in a relatively eye-catching position. For example, write like this: "Dear: Enter *** in the following search engine. (* write your website name) It is easier to find this site: Soso, Sogou, 360 Search, Google, Bing, Yahoo.” The specific writing method can be based on your actual situation, but it is best to form a standardized style. manifested in the web page.
Many webmasters adopt this strategy and implement it in website planning and layout, just like the regular layout of the website’s logo position and the layout of friendly links. Once this force is formed, it will change the user’s search habits. Don’t underestimate it. Judging from the hundreds or thousands of traffic your website receives every day, as long as some of the users search for our website on other engines, the users will search on this search engine next time. In this way, users will form a search engine on Baidu. If you can't find it, just search on other search engines, and slowly disperse among various search engines to find the websites you need. Slowly, users with different preferences will fall in love with other search engines, which also touched Baidu. With the foundation of Baidu, Baidu will lose its status as a dominant player. There is no doubt that your website traffic will grow steadily and steadily, and you will no longer be in a passive situation of being led by a certain engine. This strategy adapts to All webmasters, those who are currently ranked in Baidu rankings, may also be kicked out by Baidu in the future, so taking preventive measures is the first priority for webmasters.
(Editor: Chen Long) Author Kun Tu’s personal space