You may have read many articles about user experience. But I think you need to read this article carefully. When you truly understand the knowledge involved in this article, you will find that your knowledge is still relatively limited.
Everyone knows about user experience and the importance of user experience. Moreover, user experience is Baidu’s core algorithm and will not change for a very long time. Let me tell you how user experience affects website rankings.
1. Is Baidu’s so-called user experience the same as the real user experience of the website?
The answer is different. Let me tell you in detail, the user experience of a website is a real thing on the website. Based on the bounce rate of the website, you can roughly understand the user experience of the website. But the problem is that Baidu cannot get the user experience of a website anyway. Because it is impossible for Baidu to put his code on your website to get the information it wants. Therefore, Baidu's user experience is different from that of the website. Maybe you want to say, if I use Baidu's products on my website, such as Baidu Statistics, wouldn't Baidu be able to get some experience data on my website? My personal understanding is that you don't need to worry. Because most websites do not use Baidu statistics, if these are put into Baidu ranking methods, wouldn't it mean that most websites have very low weights. Unless there is such a situation, Baidu Statistics occupies more than 90% of the website statistics market. In this case, Baidu may use the website's real user experience into the ranking algorithm.
2. Is there any user experience in Baidu’s core algorithm? How does the data come from?
Baidu's algorithm includes user experience, which is Baidu's core algorithm and cannot be changed for a long time in the future. So where does Baidu's user experience data come from? The answer is Baidu ranking results and user click behavior. This is where Baidu can get the data. For example, if I search for a word: testing machine, if www.shiyanji5.com, ranked fifth on Baidu, gets more clicks than www.shiyanji1.com , ranked first on Baidu, then what do you mean? , which website has a high user experience? Obviously, www.shiyanji5.com has a high user experience.
3. Is the user experience data in Baidu’s core algorithm just clicks?
No, there must be something else inside. If it's just a click, wouldn't it be too easy to rank? I found a total of 500 people from all over the country. Each person clicked on the website 20 times a day, so there were 10,000 clicks. Baidu must have some de-duplication algorithms. I won’t go into details about this because everyone knows it. Secondly, in the Baidu ranking results, the first place will naturally have more clicks than the second place, and the second place will naturally have more clicks than the third place... If Baidu does not add other algorithms, then the ranking will not be shaken.
4. The impact of comprehensive behavioral factors of user clicks on Baidu user experience.
It may be a bit convoluted, but it is actually easier to understand, that is, it does not simply look at the single click behavior of multiple users, but the multiple click behavior of a single user. Baidu attaches great importance to the multiple click behavior of a single user. So that I can explain it clearly. For example, I searched for a word: China Testing Machine Network. In the results, I first opened one of the websites, and found that the content inside was not what I wanted. I looked at it for 2 seconds and then closed it; then I would return to the Baidu ranking list and open the second website, and found the result. I looked at what I wanted for 30 seconds, but at the end, I found that it seemed that this website could solve my problem, but it actually did not solve my problem; then I would return to the Baidu ranking list and open the third website. I found this website that completely solved my problem.
During this entire operation, Baidu can obtain data. For example, the time interval between clicking on the first website and the second website is 2 seconds, and the time between clicking on the second website and the third website is 30 seconds. Then Baidu will think that the third website meets the needs of users, the second website is second best, and the first website is the worst. Baidu uses this thing to judge which website can better solve the needs of users. Of course, the explanation is relatively rough, and there are still some details that cannot be described one by one. For example, the user's clicking behavior on a list and the clicking behavior on the list obtained by closing the browser and re-searching for the same word are considered by Baidu to be the same set of actions, etc. .
5. Does the real experience of the website affect the ranking?
will affect. The real experience of the website will affect the ranking, but it is not the core thing in Baidu's ranking algorithm, and its impact on Baidu's ranking results is relatively small. The impact is simply to attract some clicks from users in Baidu search results. For example, when searching for testing machines, I will choose a website in the list whose title and description are more in line with my wishes, and a website that can actually solve my problem. If I click in, the real experience of the website will play a role. It determines whether you will return to the Baidu search list and continue to click on other websites.
6. Are the clickers currently on the market useful? What are their principles?
The clickers currently on the market are very easy to use. I have a very easy-to-use quick ranking tool in my hand (if necessary, you can add me on QQ: 250134401 and get it for free). The clicker uses Baidu's user experience to improve its ranking. This is the so-called virtual experience in the SEO world, and there is nothing profound about it. In fact, to put it bluntly, no software can change the user experience of your website, it only changes Baidu’s user experience.
Clickers are easy to use now, but that doesn’t mean they will still be easy to use in the future. For example, the last time Baidu adjusted it, the list address of Baidu search results was encrypted. Although Baidu was trying to prevent 360 crawlers, it indirectly caused the failure of many clickers on the market. . In the future, Baidu may make some specific adjustments, but knowing the above principles, if you are a programming expert, you can create your own set of tools.
Postscript: Through the above study, you can understand how user experience affects rankings! In fact, improving the real user experience of the website is the ultimate way for webmasters to build a website, cultivate loyal users of their own websites, and stay away from Baidu , to prevent our website from being shot while lying down.
(Editor: Yang Yang) Author aileseo's personal space