Recently, Baidu K site has been very popular. Many webmasters have fallen into this trap. While complaining about Baidu's "cruelty", they continue to engage in dangerous SEO optimization methods, such as content optimization, etc., often using some SEO-related methods. Functional content collector collects content from the Internet. This method has been proven to easily cause duplication of website content. One of the most important reasons for Baidu K site is the duplication of content. In addition to collecting content, it also causes duplication of content. Are there any other ways to cause duplication of content?
Shuoyuan with duplicate website content
According to the author's understanding, Taobao's K site has been relatively aggressive recently. In order to get more inclusions on their website, many Taobao customers continue to call Taobao's API programs, and these programs often do not filter past content, resulting in excessive There is a lot of duplicate content, but the API application has been blocked at present, so the current duplicate content of Taobao customers is mostly caused by their own tendency to paste, copy and add content.
In addition, Taobao websites often set different contents repeatedly on the homepage. The content of the entire website can be seen in different columns. It seems to be highly recommended, but these added column settings will be changed with time. As the content duplication continues to increase, it will obviously cause Baidu's resentment.
In addition, some design or picture websites have less text content and are more displayed through pictures. In fact, many pictures come from the same URL address. This is the same for Baidu spiders. The URL address means the same content, so your website will be considered to have a lot of duplicate content. This is one of the reasons why now image-based websites will be K accidentally.
There is also an increase in the duplication of website content caused by website technology. For example, some websites have dynamic pages. Many pages are dynamically formed after users click on them. In fact, they are all derived from a database. For spiders, Only static content will be crawled. Excessive dynamic content will be considered repetitive and will be demoted. If the dead links of some websites are not set up with 404 prompts, they will be considered as duplicate pages by spiders. Finally, many websites are engaging in RSS subscriptions. Once the settings are not set properly, they will be continuously reposted by users, which will cause a lot of duplication to the website. content.
Analysis of weight loss strategies
Now that we have found the reasons for the duplication of website content, we can further find out how to solve the duplication of content by analyzing these reasons. Specifically, we can start from the following six aspects.
First, we should try our best to edit original content ourselves and avoid collection. Even collected content must be rewritten to improve the originality of the content.
The second is to optimize the website structure. Do not display the same column in too many different places on the website. In particular, there will be many parts of the homepage and other column pages that display repeated content. Therefore, the website structure design should pay attention to the structural characteristics. , which is quite effective in reducing duplicate content on the website.
The third is that the entire page cannot be copied and pasted. Such web pages often contain a large number of style sheets. For Baidu, these style sheets are repeated content. Technically speaking, appropriate modifications should be made to help Baidu. Improve website personalization and reduce website content duplication.
The fourth is to enhance the unique attributes of web pages. For example, each web page should have a unique title, and at the same time manually modify the META tag to make the description of each web page different to prevent the duplication of web pages from the perspective of SEO optimization.
Fifth, the picture-based websites mentioned above should assign different URL addresses to each picture and describe the ALT attribute of each picture, which will help reduce the duplication of pictures.
The last step is to clean up junk links and dead links on the website in a timely manner, and at the same time completely eliminate some outdated or unimportant content, which will help prevent duplication of content.
In fact, in terms of website content construction, reducing duplication is only the basis of SEO optimization. What is more important is to make the content helpful to users. So even if it is not conducive to SEO optimization of the website, as long as it can capture users, then this The content can be considered successful, but it is a pity that many webmasters now go from one extreme to the other because of SEO optimization, so the psychological state of the webmaster at the beginning of this article will appear. The above content was first published by www.dwdok.com, the fifth generation recharge software in admin5. Please keep the URL for reprinting, thank you!
(Editor: Yang Yang) Author Yuren’s personal space