Although SEO is the hottest industry at the moment, it is also the most boring and hard work. So why do so many people want to step into the muddy waters of SEO? Beauty SEO Zhou Zhen believes that people make SEO too mythical, thinking that as long as they learn SEO, they can make a lot of money and build a brand. So how to make money online and package the brand well? Next, beauty SEO Zhou Zhen will express her opinions.
1. If you want to rank your website well, user analysis is the key.
Baidu’s algorithm adjustments have repeatedly emphasized that we must take user experience as the core idea. So how to improve the user experience? It is even more critical for a new website. The article "Indifferent SEO Life, a Pure Land, Focus on Mentality" written by the beautiful SEO Zhou Zhen also explains how to build a website that users like. In other words, let us do a good job in user analysis of the website. Simulate the user's behavioral habits and psychological needs, and think about everything from the user's perspective. Only in this way will your website be favored by users, bring you a steady stream of traffic, and naturally get a good ranking, thereby enhancing the website's exposure. Therefore, beauty SEO Zhou Zhen couldn't help but sigh: Those who believe in user experience will get the ranking.
2. The goal of SEOers is not only ranking, but also the conversion rate.
Many SEOers take rankings very seriously and focus on rankings every day. If one day their rankings drop, they will be restless and even ask around in the group. Yes, ranking is very important because it can enhance the exposure of the website. In this case, why are you still doing SEO? Just do bidding advertising. As long as you have money, do you still worry about not ranking?
Since you choose to do SEO, while doing rankings, you should pay more attention to the conversion rate of the website. Only with a conversion rate can you truly bring profits to the company, and then you are an SEO person in the true sense. I remember that beauty SEO Zhou Zhen also wrote an article before, "SEOs that do not aim at conversion rate are all hooligans." In the article, she particularly emphasized the importance of conversion rate. Friends who are interested can search for it.
3. Making money is the ultimate goal of SEO, but attention should be paid to the perfect combination with the brand
Making money through SEO is our purpose, and it seems to have nothing to do with the brand. But looking back and thinking about it carefully, it seems that it really has a lot to do with it. Yes, making money is the goal, but if we can market by packaging our own brands and make our brands famous, are we still worried about not making money? Take Zhu Weikun, the founder of real-name online marketing, for example! Who is the leader in the Internet industry? I don’t know about Zhu Weikun’s famous name! When people mention real name, they think of Zhu Weikun as a reflex. Or when they talk about Zhu Weikun, they immediately think of him as the founder of real name network marketing. This is the effect of personal branding.
Therefore, making money is the ultimate goal of our SEO, and doing a good job in brand packaging is the way to make money. SEO should focus on the perfect combination of making money and branding. This is why Zhu Weikun is so successful, and it is also a characteristic of a successful SEO.
This article is written by beautiful SEO Zhou Zhen ( http://www.zhouzhen.org ). Thank you everyone for watching.
(Editor: Chen Long) The author’s personal space