Now is the period of Baidu's "Great Turmoil". Website rankings are extremely unstable. Basically, the rankings will vary every hour. Every day, websites will be impacted by Baidu's new algorithm. This time the algorithm change is not as dramatic as the last 6.28. It's just a downgrade. Unlike last time, even the homepage of the website was taken away directly. Now there is still a lonely homepage left. "Algorithm Upgrade on Hyperlink Cheating" mentions specific details about hyperlink cheating. This time Baidu did not target K sites on a large scale like last time, but only punished these websites. What are the specific manifestations of website authority reduction?
1. Baidu snapshot suddenly stops updating
Some websites used to take normal snapshots every other day, but after a few days, they suddenly got stuck on a certain day. Although Baidu has always emphasized that snapshots have nothing to do with Baidu rankings, Baidu also pointed out that the update of Baidu snapshots indicates that spiders crawl more frequently. Therefore, if Baidu Snapshot suddenly stops updating, it is one of the signs that the website has been punished. In this case, it is best to check the friendly links to see if there is any implication. At the same time, take a look at your own backlinks. It is better to build more high-quality external links.
2. Website inclusion dropped sharply
Now this time there is no direct access to the homepage, but the number of included websites has dropped sharply, from thousands to dozens, and finally the homepage is left alone. The rankings that are better are still there, but the rankings that are not good have simply disappeared into the sea. For this type, you need to look at the content of the website, whether there is duplicate content, and whether the website collects too much content. If this is the case, it is best to write more original content. If you really can’t write it, just find Some soft copy writing companies can also write.
3. Ranking decline
This time it is indeed different from the previous K site, except that the ranking of the website is gone, but the inclusion and snapshots are still normal. The article content is included normally and the snapshot is from the next day, but there is no ranking. If this is the case, you should start with originality and pay more attention to the quality of the site. You should not judge heroes by quantity. At least Baidu does not think that more quantity is good.
4. The ranking with www is gone
The ranking of the top-level domain name of the website is still there, but the ranking of the website with www is gone. This situation is relatively common. What many people do is to use 301 redirection to transfer the weight of the website without www to the one with www. This kind of situation Whether the method is effective remains to be discussed.
It is obvious that with this new algorithm, Baidu has begun to crack down on the ranking of websites that rely on the accumulation of external links and the purchase of external links. The rankings of many sites have begun to decline. Especially those websites that buy external links are more prominent. For the author's own website and that of my friends, the rankings of the websites have jumped thousands of miles away just after buying the external links. This just proves that Baidu cracks down on websites with black links. However, This time, Baidu made changes to the algorithm behind the scenes. It started slowly. It was not as large-scale as last time. Now it is starting in small areas and small areas. Perhaps it is to avoid causing most webmasters to have bad emotions and attack Baidu bidding customers like last time, so this subtle change will not allow the majority of webmasters to gather together and block the emergence of Baidu's new algorithm.
Every time Baidu changes its algorithm, it will cause ups and downs for a large number of webmasters. Some will continue to be strong (a small number), and some will plummet. There are countless people who study Baidu's algorithm, but in the end they are still there. Unable to deal with this "big tree", countless webmasters "died" in Baidu's new algorithm. Even the earliest Lightyear Forum was closed. Master ZAC was also pessimistic about the future of SEO, and Baidu also changed. It becomes more and more unfathomable.
However, is SEO really like this or not? Does it have no future? Does SEO no longer need to exist? Is search engine really so difficult to figure out? The above content is edited by the website administrator of Kunshan Jiali Freight Co., Ltd., please respect The fruits of the author's labor, http://www.js-huoyun.com/ Please indicate the source when reprinting. If you want to know how SEO should develop, please read the author's next article "SEO - How to take the future road".
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