Keyword research is the core of any SEO. When you have done keyword research and selected keywords, these keywords will frequently appear in your website content, including pay-per-click advertising (PPC). , search engine promotion, and a series of website marketing promotions. In a sense, keyword research is similar to customer research because you want to study what keywords potential users of your website use when searching for your website's products and services.
Here’s what you need to do when doing keyword research:
Choose a preliminary keyword phrase. This is the keyword that has been decided at the beginning. You must learn to use different useful resources, conduct search analysis from the perspective of potential customers of the website, and use as many keywords as possible. Keep the keyword phrases that are likely to attract potential customers, and select the keywords with weak competition among the remaining keyword phrases. Consciously add keywords in various places on the website, study the website's access source data, update the website content, and select preliminary keyword phrases.
When you start keyword research, you first need to choose the main keywords to start your keyword research. These keywords are the primary associated keywords used by you, your customers, and your competitors’ products or services. Synonyms and different descriptions of keywords will bring traffic to your website from search engines. Of course, you need to use different channels to provide keyword research.
Learn to use different useful resources
In order to ensure that you have covered your keywords as much as possible, you will need to use any means to obtain customer data. These resources include:
Your own knowledge: You should at least know the characteristics of your product or service. Even if you cannot fully understand it, you should at least know one or two of it.
Your own customers: Communicate with your customers and be good at discovering related keywords during the communication process.
Competitors: Research your competitors’ websites to discover more effective keywords
In this process, the following search engine keyword research tools may be helpful to you, such as (the following are mainly for English keywords, and may be different in Chinese):
Google Keyword Suggestion Tool
WordTracker
Keyword Discovery
Overture
The Google Keyword suggestion tool can provide you with keywords, or keywords associated with your website (by selecting the response options), and can provide you with some keyword data that real users enter when using the search engine.
WordTracker and Keyword Discovery offer free versions of keyword research tools. They will come up with a list of suggested keyword phrases based on some of the keywords you provide, and will also provide data on the popularity of those keywords. You can purchase a monthly subscription service to get their full data, which costs about $30-50 a month.
WordTracker obtains data through meta search engines, while KeywordDiscovery obtains data in another way (not disclosed so far), so the data analysis provided by online tools can only be considered in a relative aspect (understanding which keywords are more popular, which keywords are more competitive).
For the enhanced tools above, I highly recommend the free version of WordTracker. It provides enough data to filter (WordTracker has a rough estimate of 1.7 times the search volume of Google in terms of keywords). The Google Keyword suggestion tool is also a great tool because it provides many related keyword phrases that may be overlooked if you use other keyword research tools.
Search analysis from the perspective of potential customers of the website
This point of view does not mean the point of view of an ordinary user. You need to create content relevant to every aspect of your business to ensure that your website attracts all types of potential users simply because your customers will use every possible combination of keywords to search for what they want. This is You can't predict it.
For example, your potential customers may become customers of the website when they are looking for materials, or they may become customers of the website when they search for reviews and related information about certain products or services. Additionally, there are probably many products and features that could apply to your website business - you can try to cover them all in your keyword selection.
Get as many keywords as possible
Once you have identified a few major effective keywords, you need to create a list that contains all the keyword combinations you can think of. Coming up with keywords yourself, keywords obtained from your customers and keywords obtained from your competitor research is a relatively simple process, but otherwise you should use online tools to find out as much as possible Get more keywords.
You'll want to always use a keyword research tool to get some other keyword phrases that your main keyword is associated with. This will ensure that your website's keyword combinations are reaching your potential customers at all times.
Keep keyword phrases that might attract potential customers
Obviously, you just need a few keyword phrases that will bring potential customers to your website. There is no harm in increasing unnecessary website traffic, but it does not necessarily have any benefits, and you will spend extra time and energy on these untargeted keywords.
Basically, effective keywords are keywords that allow potential customers of your website to find you. If the website only sells widgets, you don't need netizens to search for gadgets or vasa versa to find the website. That is to say, what you need to do is that netizens can search the website through some keywords such as 'how to choose a widget', 'how to choose a widget manufacturer', 'the benefits of having a widget', etc.
Select keywords with weak competition among the remaining keyword phrases
If the website is new, there is no way you can get a good ranking on a keyword that has been highly competitive for several years, so it is best to target some keywords with less competition. That is a wise move. This is usually 3 to 5 keywords or maybe 2 keywords if both keywords are less competitive.
If the website is an old one (more than one or two years old), you should know which keywords are more competitive and which ones are less competitive. You can keep all keywords to get more information about which keywords should be added to the website.
Consciously add keywords in various places on the website
The following work is more interesting. By the time you get to this step, you should have a huge list of keyword phrases available, but you have no idea how to apply them to your website, and you already have a headache thinking about so many keywords. Let’s start narrowing down this list now.
First, you need to group these keyword phrases, pick two or three of the main keywords and group them based on what they have in common. For example, 'large light widget' and 'large shiny widget' should be grouped together, while 'small light widget' should be grouped into another group, because we already have two main keywords. After completing this step, we will have a list of keyword lists that have been grouped according to commonalities.
These keyword groupings will be the themes of your future website content. See if you can write a topic around a single keyword. If that doesn't work, look for related keywords in the group to start the topic. If that doesn't work, look for keywords from the entire list, and try again with the remaining keywords, and so on.
Finally, you should have a lot of topic content written.
Research website visit source data
Of course, you need to use your keyword research results. The only way is if you write new content or modify some existing website content. You need to add your keywords to the page title, keyword meta, link text, etc.
Update website content
One way to get good search rankings: Write original articles for your website. But how many pages, articles, and website content do you need to write? This is where your new content strategy comes into play. If you want to publish a small amount of content and get high traffic, then your self-created content is best to maintain high quality. This will bring high-quality natural links to this article page. These links will increase the ranking weight of this article page, and this page will be associated with many different keywords when customers search for these keywords. It can bring high-quality traffic to the website.
Of course, you might assign a unique keyword to each newly created web page. But keep in mind that your efforts to create a near-duplicate page will be ignored if the search engine searches for another page and finds that page to be more important than this one. After doing this thorough keyword research, you It's true that you can't get more traffic.
Summarize
Through the entire analysis of the article, we can see that this keyword research technology is feasible and has been proven to have very good results by many professional SEOs (at least it has been used by many website optimization workers or companies) SEOers attest), so keyword research is an important beginning in the process of managing keywords. There may be other advanced keyword research methods. Once you are familiar with basic keyword research techniques, you just need to understand these methods and you will benefit a lot.
A thorough and professional keyword research process is an important starting point for a website to get off to a good start, so careful research should be conducted during this process. Keyword research doesn’t always give you different data every time you do it, unless you find a completely different way to get search query data, so you should learn to use keyword research data with caution (including creating and modifying your website). content). If used inappropriately, you will have to rework and lose your valuable time (perhaps more seriously affecting the website's ranking).
The above is an article translated by Xiao Cai from abroad
Source: Zhejiang Xiaocai SEO training information station
Address: http://www.0579seo.com
Please indicate the source in the form of a link, otherwise please do not reprint.