Double Eleven is coming soon. In order to protect the rights and interests of consumption value, Taobao has upgraded the price guarantee rules this year. It supports one-click refund of the price difference if you buy more. Let’s take you through the specific situation.
Due to information asymmetry during major promotions, platform services are often needed to ensure fairness and protect the rights and interests of consumers. This year's Tmall Double 11 price guarantee rules have been upgraded, changing the price guarantee within 15 days after payment to the full price guarantee within 15 days after payment to the end of the event on November 11, and extending the maximum price guarantee period from 15 days to 27 days. .
In this upgrade, merchants reduce prices in disguised ways by issuing coupons, and consumers can also apply for price protection (some coupons need to be collected first before they can apply for price protection).
At 8 pm on October 24, Tmall’s Double 11 pre-sale event will officially begin.