Some friends may not know much about the novel gameplay of the Taobao Double Eleven event in 2023. Taobao Live Double Eleven event will start on October 12, 2023. This is an event worthy of attention. Let’s find out below.
[Previous site] From October 12th to October 23rd, each live broadcast room will preview the Double 11 good products and scatter 1 billion pre-order gold red envelopes;
[Pre-sale] From October 24th to October 31st, consumers can pay a deposit during this period to lock in the discount in advance;
[Good start] From October 31st to November 3rd, final payment and the first wave of spot payments will be held;
[Category Day] From November 4th to November 9th, good products by category and theme will be available in turn;
[Carnival Day] From November 10th to November 11th, the 28-hour drop-off festival will be broadcast live;
In terms of diverse gameplay, Taobao Live has launched various innovative tools to increase interaction and improve user experience. In addition to the traditional cross-store full discount policy, there are also various tools such as deposit red envelope showers, merchant ranking competitions, expert buy-back red envelopes, and flash discounts to provide merchants with more interactive ways to attract consumers. In addition, Taobao Live has also introduced three major marketing IPs, including [News on Live Broadcast], [Live Broadcast Hot Day], and [Live Broadcast Fan Day], covering the entire cycle to help create an event atmosphere at different times.