Today site: www.sz-seo.com found that the description content on the homepage output by Baidu was not the original content of the website, so I immediately went to site: www.seo39.com (SEO Big Brother) website and found that the same phenomenon also occurred. Then I checked the other two corporate websites and found that the same phenomenon occurred. I kept thinking that it was difficult for my previous guess to come up so quickly...
Some time ago, I wrote an article about "What should we do when Baidu does not crawl the "description" part of the website" (if you have time, you can go to the Shenzhen SEO Information Station to take a look). At that time, the phenomenon that appeared on the site website was that in addition to the homepage The descriptions of all other pages are different from the "description" carried by the website itself, and the description content of the homepage in the results of today's site website is also different from the "description" content we set ourselves. I am very surprised by this and it is difficult to find Baidu. Act so quickly!
Judging from the current situation, there is no doubt that Baidu has changed its natural ranking rules. To be precise, Baidu will have a new set of ranking rules, and this new rule will come sooner than expected. Why do some websites have no big fluctuations in their rankings in Baidu? I think we should understand it this way. Baidu itself should have two sets of databases (for website ranking systems). One is used to store our existing websites on the Internet. We simply call the database A database. Baidu currently mainly relies on the content in database A to determine the ranking of website-related keywords. So what information about the website is mainly stored in database A?
The main content stored in database A should mainly include the title, keywords, description, and main content of the website. These contents are one of the important factors for Baidu to determine the ranking of website keywords. The title, keywords, and description of the website stored in database A They are all set by the website itself (that is to say, humans can control it, and our SEOER plays a role). This seems to explain why there is basically no big fluctuation in website rankings. Tongjin saw that the search results appeared in the description and we The "description" set by the website itself is consistent, because Baidu still uses database A for the current ranking, which can also be called the old database; database B stores the site website and then appears in related search results. In these search results, we can It is obvious that the website descriptions displayed on Baidu are all freely crawled by Baidu spiders. They are usually the content at the head of the web page or the content on the left side of the web page. The overall look is relatively "messy", which means that the databases currently included in the B database are all It was crawled by Baidu Spider itself. It did not consider the "description" tag of the website, but included the website according to its own crawling program.
Database B is a new database established by Baidu to formulate a new set of ranking rules. During the establishment process of this database, many people should have discovered some time ago why their website did not appear in the "description" of Baidu not crawling the website. " part, and other people's websites appear in the above phenomenon, from this point we can infer that Baidu's establishment of a new B database should be verified. If the website appears in Baidu today's phenomenon, we should be able to know that Baidu is already working on Prepare for the next ranking rule, and the next ranking rule Baidu will not regard the "keywords" and "description" tags as important factors affecting rankings. It may even give up completely and instead use the content it crawls as new " description" affects the ranking of website keywords. Correspondingly, it will be more difficult to optimize in the future. Baidu will try its best to make "good" websites appear in front of search users, so our focus in the future will be the content of the website itself. Improvement! Some people will ask whether Google will do the same. Although Google has not yet found such a move, it may be because "Baidu understands Chinese better than Google" or Google wants to control the free crawling technology of Chinese. It will be displayed after it becomes more mature, but please believe that Google will also launch new ranking rules in the future. The phenomenon that search engines no longer value the "keywords" and "description" tags should come soon.
Through the phenomenon of site websites today, the vast majority of people should have the above thoughts, but there are also quite a few people who will flash this idea. Why is this? Because the vast majority of people will think that now let It is difficult for Baidu to make keyword ranking decisions without considering the "keywords" and "description" tags. If you think about it carefully, it is true, because the language logic and composition of Chinese should be regarded as the most difficult language in the world. Different characters , words will have different meanings in different language environments. For example: the word "operate" in "operation", if combined with "field", it becomes "playground". Exercise should be regarded as a noun here. If it is simply put aside, then As for "fuck", there is a kind of curse that can be used as a verb. After analysis, if the core content of a web page (which should also be the main part that Baidu will mainly crawl and determine rankings in the future) appears as "fuck-field", then How will the spider view these symbols at this time? Will it think it is "fuck" or "playground"? Therefore, it should be difficult for Baidu to change the existing ranking rules in a short period of time, but this cannot be said about Baidu. Unable to achieve the predicted results, Baidu is now trying to let its own program spiders crawl the "core" content of the website. Although the current situation is not ideal, Baidu has given this sign... Coming up with the right strategies is something we must consider, otherwise we will fail completely in the field of SEO! Strengthening the optimization of the main content of the website should be the focus of subsequent optimization, which means that the website entity needs to be optimized to make the website as a whole more effective. Quality, rather than just setting or modifying a few basic tags such as title, keywords, description, etc.
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