The Douyin platform, as a leader in the field of short videos, has attracted the attention and enthusiasm of hundreds of millions of users around the world with its unique creative expression and unlimited content possibilities.
1. Diversified content creation support
- Douyin will continue to encourage users to create diverse content, covering beauty, fashion, dance, music and other fields.
- Provide more resources and support to help outstanding creators realize their dreams and establish closer cooperative relationships.
- Cooperate with stars, celebrities and well-known brands to enrich the content ecosystem of the platform.
2. Rewards for outstanding creators
- Establish more creative awards to encourage high-quality and creative content.
- Provide more exposure opportunities, financial support and opportunities to cooperate with well-known brands.
3. Creator training
- Open more training courses and online teaching activities to teach the basic principles and techniques of short video creation.
- Provide professional guidance and advice to help novice creators improve their creative skills and knowledge.
E-commerce entry policy
1. Rights for new merchants to settle in
-Complete basic tasks and participate in the training camp, and receive rebate incentives of up to 40,000 yuan based on GMV achievement.
- Policy validity period: January 1, 2024 to March 31, 2024.
- Applicable to official flag, flagship and specialty stores after official invitation.
2. Technical service fee is free of commission
- By completing basic tasks, new merchants can enjoy commission-free technical service fees for product card orders and reduce operating costs.
- Merchants need to register in advance to participate in relevant activities and complete recommended tasks.
3. Advertising coupon support
- Newly settled merchants complete basic tasks and receive advertising coupons up to 500 yuan to help promote the platform.
- Suitable for independent brands and officially invited brands, especially specialty stores and corporate stores in the major appliances and second-hand digital industries.
4. Challenge Prizes
- In the last ten days of each training camp, a challenge competition will be organized with a prize pool of up to 20,000 yuan.
- Applicable to brands that meet targeted investment promotion, and participants are official banners, flagships and specialty stores.
Technology and user experience improvement
1. Intelligent editing assistant
- Launched an intelligent editing assistant that automatically generates highlight clips based on materials uploaded by users and provides a variety of filters, special effects and background music.
2. ar fitting/trial service
- Introducing augmented reality technology to allow users to try out the effects of clothing, cosmetics and other products without leaving the app.
3. UI design and algorithm optimization
- UI design adjustment to make it more concise and beautiful.
- Algorithm model iteration to improve content discovery efficiency.
Violation governance policy
1. Governance of “illegal and improper profit-taking”
- Any behavior that improperly profits from false "identity", "content", "marketing" and "traffic" will be dealt with strictly.
- It is strictly prohibited to profit from false identities, content, marketing information, and to monetize homogeneous and low-quality content.
2. Implementation of new regulations
- The new regulations have begun trial operation and will be officially implemented from October 1, 2024.
1. Registration and login
- Download the Douyin app and complete the registration process.
- Log in using your mobile phone number, email address or other third-party account.
2. Content Creation and Publishing
- Click the "+" button in the middle of the bottom of the homepage to enter the shooting interface.
- Select a shooting mode (short video, live broadcast, etc.) to record or upload video content.
- Add filters, special effects, background music, etc., and publish after editing is completed.
3. Participate in challenges and training camps
- View current challenge and training camp information on the homepage or event page.
- Click to participate and complete the tasks as required.
- Follow the progress of the challenge and receive rewards.
4. E-commerce entry and operation
- Log in to the Douyin e-commerce backend and complete the registration process.
- Participate in relevant activities and complete basic tasks according to policy requirements.
- View and receive various settlement benefits, such as return incentives, advertising coupons, etc.
5. Comply with platform rules
- Read and understand the Douyin platform rules to ensure content compliance.
- Avoid violations such as publishing false information, false marketing, etc.
- If you encounter any problems, please contact the platform customer service promptly for help.