I made a joke site, which is mainly text-based. Let’s call it an article site. This kind of pure entertainment and gossip website may not necessarily be easy to rank, but there are still many channels for promotion. Let’s talk about some of my experiences in promoting this site.
1. Blog promotion
Bloggers are generally people who have enough time to surf the Internet for entertainment. Computer people often like to be lazy and read news, gossip, jokes and the like. Using blogs to promote articles caters to the psychology of computer users. The articles promoted are mainly about leisure, entertainment, fun and funny topics. I am definitely a clickbait guy. This kind of entertainment website does not have the concept of conversion rate. It just needs more people to browse it to earn a few advertising fees. Therefore, it is necessary to deceive people. As long as it is not too excessive and makes people disgusted, it is OK.
Adding a link to the original text at the end of the article can, on the one hand, guide traffic, and on the other hand, directly increase external links. Add a "hot recommendation" or related blog post at the bottom, link to the internal page of the website, use the title of the article for the link text, or slightly modify it to make it a headline. This can improve the long-tail word ranking of the internal pages and increase the number of visits to the internal pages.
2. Weibo promotion
The power of Weibo cannot be ignored, and the promotion of article sites must pay special attention to the forwarding function of Weibo. Weibo is also a tool for entertainment and leisure, so article sites are particularly suitable for promotion on Weibo. You can intercept the most classic paragraph in the article, but it can't be too complete and must leave suspense. A piece of classic or funny words has a very high chance of being forwarded on Weibo. But don’t be too deliberately original when promoting Weibo, and don’t blindly copy the content of your own website. There are a lot of classics and funny ones online, and there are always some people who haven’t seen them, which means they are original. What we want is not Weibo’s external links, but traffic.
3. SNS community
The SNS community is also a place that advocates reprinting, and the approach is similar to that of blogs. The difference from blogs is that blogs can add external links to the website very well, while SNS communities do not have such a good effect. Therefore, blog promotion should be as original or pseudo-original as possible, while SNS communities should try to be more classic, funny, or philosophical. Articles don’t care about external links, they only care about traffic.
4. Bookmark network excerpt
It is not recommended to use large bookmark websites such as QQ Bookmarks, Baidu Search, and Yahoo Collection. To obtain their traffic, you need thousands of bookmarks. Small sites do not meet this condition. Mainly small bookmarking websites, such as Leshou and Cape of Good Hope Bookmarks, are small online bookmarks. As long as you use different accounts to bookmark a few more times, you may get on the homepage. Although these websites do not have a lot of traffic, they are still on the home page. The homepage can still bring some traffic. Moreover, these small websites are well collected, and generally collected pages can become external links to the website. There are also web excerpt websites like 360 Pocket, which also have the function of diverting traffic and external links. However, the server is under maintenance these days and will be down for a few days.
5. Forum signature
Signatures are often used by webmasters to make external links. I do not recommend using forum signatures to make external links because the weight of the signature is extremely low and has little effect on the website. But signatures can be used as free advertising. You might as well create a headline. I have seen a signature like "All the beauties at the beach are gone." If you click on it, you will see a picture of the sea without a single person, which means "the seaside." All the beauties are gone." This is taking advantage of ambiguity. There are also things like "My one-time life with my deskmate", which can't help but make people think wildly, and they can't help but click on it. Forums for signature promotion must be chosen with high popularity. Forums like webmaster forums are good because they are very popular, and webmasters are very tired and need to take a rest and relax occasionally. When I see such a signature, I know that it is probably a clickbait, but I just want to take a closer look.
This article is provided by the webmaster of www.jokeba.com , please keep the link for reprinting.
Thanks to liweizhu for his contribution