Perplexity, a search engine invested by Amazon founder Bezos and Nvidia, has made frequent moves recently to challenge Google's search engine dominance. The editor of Downcodes learned that Perplexity officially launched its smart shopping mall on Monday. This move marks a landmark step for the company in the field of AI search, bringing users a new smart shopping experience and further intensifying the Competition in the AI search engine market.
According to Perplexity, when users ask shopping-related questions, the platform will present relevant product information in the form of product cards and display detailed product parameters in a visual way. This new feature benefits from deep integration with platforms such as Shopify, allowing users to obtain the latest product information in real time from Shopify merchants around the world that can ship to the United States.
It is worth noting that as e-commerce platforms continue to increase the application of AI tools to attract more merchants, Perplexity has also launched the innovative Snap to Shop visual search tool. Users only need to upload product photos, and the system can intelligently match similar products. These features will first be implemented in the U.S. market and will be expanded to other regions in the future.
At the same time, Perplexity also announced the launch of a merchant program that allows retailers to provide product information directly to the platform. According to previous reports by Reuters, Perplexity is undergoing a new round of financing and is expected to be valued at US$9 billion.
In the context of OpenAI adding a series of search functions to ChatGPT and officially becoming a direct competitor, Perplexity's expansion of its business territory is particularly interesting. This not only demonstrates the fierce competition in the AI search market, but also heralds the coming wave of innovation in smart shopping experience.
Perplexity’s smart shopping mall function not only enhances user shopping experience, but also reflects its ambition and strength in the field of AI search. With the continuous development of AI technology, AI search engines will play a more important role in the future, and Perplexity's innovative measures will undoubtedly lay a solid foundation for its future competition. The editor of Downcodes will continue to pay attention to the subsequent development of Perplexity.