Meta announced the establishment of a new commercial AI department, led by Clara Shih, aiming to promote Meta's AI technology to enterprises and improve their operational efficiency and business capabilities. This move marks Meta’s first large-scale transfer of AI technology to commercial services, and will compete with companies such as Microsoft and OpenAI. This department will focus on integrating AI with Meta’s existing products and developing AI capabilities for Meta’s AR and VR hardware, leveraging Meta’s global reach and AI technology to provide broader opportunities for enterprises. The editor of Downcodes will conduct an in-depth analysis of Meta’s strategic layout.
Meta has established extensive connections with businesses through its social platforms, with 200 million businesses communicating through Facebook, Instagram and WhatsApp every month.
Meta's open source Llama language model has been downloaded more than 600 million times, while its Meta AI assistant has more than 500 million monthly active users. The establishment of the commercial AI department is Meta's first large-scale transfer of its AI technology and expertise to specialized commercial services. While this move by Meta will compete with Microsoft, OpenAI, Anthropic, and others, it's unclear whether Meta will directly compete with these companies or focus more on AI services that integrate with existing Meta products, such as advertising tools. .
In Meta's announcement, Clara Shih mentioned that the new division will also work on developing AI capabilities for Meta's augmented reality (AR) and virtual reality (VR) hardware. She believes that combining AI with AR and VR technology can provide enterprises with greater opportunities to leverage Meta's global reach and AI technology. Recently, Meta has also implemented AI functions in its consumer-oriented smart glasses. In the future, this technology may also play an important role in fields such as logistics.
Clara Shih has extensive experience in social media and business technology. She founded Hearsay Systems, a company focused on social media tools for sales teams that was later acquired by Yext. In 2009, she also published the book "The Facebook Era". Prior to joining Meta, Shih served as CEO of Salesforce AI, where he was responsible for multiple projects, including the Agentforce development platform for business process automation.
Meta's commercial AI department will promote the company's development in the field of enterprise services and is expected to achieve greater breakthroughs in technology and market in the future.
Meta's entry into the commercial AI field will undoubtedly intensify market competition. Its powerful social platform resources and rich AI technology reserves will bring new opportunities and challenges to enterprises. The editor of Downcodes will continue to pay attention to the dynamics and development of Meta's commercial AI department.