AI technology is rapidly changing the film and television production industry, and the cooperation between Runway and Lionsgate is undoubtedly an important milestone in this change. The editors of Downcodes will take you to understand the details of this cooperation and its impact on future film production. This cooperation is the first direct agreement between a major film company and an AI video model supplier, indicating that AI technology will play an increasingly important role in film production. Let’s explore how AI is reshaping the film creation process.
Recently, AI startup Runway announced a partnership with the famous film production company Lionsgate. This news caused quite a shock in the film and television industry because it was the first direct agreement between a major film company and an AI video model supplier.
Runway is headquartered in New York City and is backed by companies like Google. Although Runway's technology has already been used by some filmmakers in Hollywood, such as "The World", which won the Oscar for Best Picture, this cooperation will take it a step further in the field of film and television production.
As part of this collaboration , Runway will leverage Lionsgate’s library of more than 20,000 film and television productions, including films such as “The Hunger Games” and the upcoming “Metropolis,” to build a customized AI video production and editing model.
Fundamentally designed to help Lionsgate Studios, its filmmakers, directors and other creative talent enhance their work, the model generates cinematic videos that can be further iterated on using Runway's suite of controllable tools.
The technology will initially be used in storyboarding, background creation and special effects production, particularly for films involving heavy action sequences. These scenes are often time-consuming, costly, and dangerous, and Runway's AI technology is expected to improve the efficiency of these production processes.
Although most current AI video models can only generate short clips of a few seconds, and the process of controlling the output results is more complicated, they can create realistic animations in a short time and are suitable for use by all types of filmmakers. Although it is not realistic to use AI to independently produce a complete film in the short term, AI technology has begun to play an important role in the production of some films and the creation of short films.
Cristóbal Valenzuela, CEO of Runway, said they are committed to providing artists, creators and production companies with the most powerful and effective tools to enhance the creative process and bring new ways of telling stories. This marks the continuation of the history of art as the history of technology, and Runway is constantly striving to build more transformative media for artistic expression.
In addition, not long before this news was announced, Runway had just launched a new API for third-party developers to use to help them add AI video functions to their applications. At the same time, Runway is also holding its third short film competition, inviting independent filmmakers to use its AI model to create videos, demonstrating its support for creators.
Highlight:
Runway has partnered with Lionsgate, the first direct agreement between a major film studio and an AI video model supplier.
? Runway will use Lionsgate's 20,000 film and television works to create customized AI video production models, initially for storyboards and special effects.
Runway launched a new API to support third-party developers to use AI video functions in applications and hold short film creation competitions.
The cooperation between Runway and Lionsgate marks the official entry of AI technology into the mainstream of film production, heralding profound changes in future film production methods. The editor of Downcodes believes that with the continuous development of technology, AI will play an increasingly important role in film and television creation, bringing more wonderful audio-visual feasts to the audience.