At the Snap Partner Summit, the editor of Downcodes brings you big news! Snap introduces exciting new features Easy Lens and Body Morph, as well as a series of enhanced tools that revolutionize the way AR lenses are created. With the power of generative AI, Snap lowers the threshold for AR content creation, provides creators with unprecedented convenience and creativity, and makes Snapchat's AR ecosystem more colorful. Let’s take a look at these amazing new features and updates!
At the just-concluded Snap Partner Summit, Snap (Snapchat’s parent company) announced an exciting new feature – “Easy Lens.”
This is a really cool feature that converts a user's plain English description into Snap's augmented reality (AR) lenses. Just enter the effect you want in Snap's developer platform Lens Studio, and Easy Lens can use the generative AI model to automatically generate a unique lens for you. This move undoubtedly greatly lowers the threshold for creation, allowing more people to easily participate in lens production.
In addition to “Easy Lens”, Snap also launched a new tool – “Body Morph”. This tool can create 3D characters, clothing and accessories based on the user's text description or reference pictures, which is really eye-catching. At the same time, Lens Studio will also soon launch an image generator specifically for making lens icons, as well as hundreds of animations for Snapchat’s personalized emoji Bitmoji. These animations can also be spliced through the newly launched blending function. Users Can create more vivid and interesting expressions.
Snap plans to continue adding more generative AI features to Lens Studio, including a custom animation generator and a new tool that allows creators to upload a video of an object and the software will automatically reconstruct the object into 3D Model. This series of innovations will further enrich Snap’s augmented reality ecosystem and provide more possibilities for creators.
Snap CEO Evan Spiegel emphasized in a recent memo that generative AI is a very "transformative" technology for Snap. He mentioned that the AI lens has become one of the most popular lenses on Snapchat. With local models, Snap will be able to achieve faster generation and lower costs, so users’ creative experience will be smoother.
As of this month, Snap revealed that the number of creators on the platform has grown to 375,000, a significant increase from 330,000 in the same period last year. At the same time, the total number of lenses has also increased from 3.5 million to 4 million, showing the continued increase in platform activity.
Snap also faces some challenges, though. The recently released third-quarter financial report showed that the company's performance was lower than market expectations, mainly due to the weakness of the advertising market. As a company that relies almost entirely on advertising revenue, Snap's recent market performance has also suffered.
Evan Spiegel mentioned in the memo that in addition to continuing to explore new applications of generative AI, Snap also plans to test several new ad formats to attract the interest of more advertisers, while launching a "simplified version" of the Snapchat app to Improve user experience.
Highlight:
Snap launches the “Easy Lens” feature, which allows users to generate AR lenses through simple descriptions.
?️ Added "Body Morph" tool to create 3D characters and clothing based on descriptions.
The number of creators has increased to 375,000, and the total number of lenses has reached 4 million, demonstrating the vitality of the platform.
These new features and strategies of Snap demonstrate its emphasis on and active exploration of generative AI technology, and also herald the infinite possibilities of future AR content creation. The editor of Downcodes believes that Snap will continue to bring more surprises to users in the future!