Mobile advertising growth acceleration platform Liftoff has released a new machine learning platform, Cortex, which uses customized neural network models to significantly improve the effectiveness of mobile advertising campaigns. With its powerful computing power, Cortex can more effectively identify data patterns and help advertisers accurately find the best delivery channels and target audiences, thereby maximizing advertising return on investment. The editor of Downcodes will explain the advantages and application cases of Cortex in detail.
Liftoff, the mobile growth acceleration platform, today announced the launch of a new machine learning platform - Cortex. This advanced platform uses custom neural network models designed to improve the performance of mobile advertising campaigns.
Cortex's computing power has been enhanced to better recognize patterns and process data. This means advertisers can use it to find the best delivery channels and target audiences, thereby achieving a higher return on investment.
According to Liftoff, Cortex has already shown significant improvements in ad performance shortly after going live. Specifically, campaign cost-per-install (CPI) decreased by 23%, cost-of-acquisition (CPA) dropped by 21%, while return on ad spend (ROAS) increased by 16%. Cortex responds quickly to market changes and discovers underlying patterns in large and diverse data sets.
Jeremy Bondy, CEO of Liftoff, said: "Cortex marks a major leap forward in mobile advertising technology. At Liftoff, success is defined by the measurable business results we deliver for our partners. Our new deep learning model allows us to better Better use of data from our proprietary platform to optimize campaigns leads to better results. These models are also faster to train and iterate, allowing us to react quickly to changing markets. We believe this. Innovation opens up tremendous growth opportunities for the entire Liftoff platform."
Game developer Playlinks is one of the customers already experiencing the benefits of Cortex. Marketing Manager Seokyung Lee said: "With Cortex's powerful machine learning logic, Liftoff's return on ad spend performs well compared to other networks, especially on the iOS platform, with a rate of new users of almost 80%. Its focus on optimization and Creative support has always had a positive impact on campaign results. ”
Highlight:
? Advertising cost reduction: After Cortex went online, the installation cost of advertising campaigns dropped by 23% and the acquisition cost dropped by 21%.
Improved return on investment: Return on ad spend (ROAS) increased by 16%, helping advertisers achieve a higher return on investment.
Advanced machine learning: Cortex uses custom neural network models to quickly respond to market changes and optimize campaign performance.
All in all, Liftoff's Cortex platform has brought significant cost reductions and improved return on investment to mobile advertisers, and its advanced machine learning technology will continue to drive progress in the mobile advertising industry. The emergence of Cortex will undoubtedly reshape mobile advertising strategies and bring more possibilities to advertisers. The editor of Downcodes looks forward to Cortex bringing more surprises in the future!