Meta has announced that it will launch generative AI capabilities in its advertising management platform Ads Manager, which is expected to be rolled out globally next year. The editor of Downcodes will explain this news in detail and analyze its impact on advertisers and the advertising industry. These new features are designed to simplify the ad creation process, improve ad delivery efficiency, and ultimately improve ad performance. Meta's move aims to use AI technology to revolutionize the advertising industry and provide advertisers with a more convenient and smarter advertising management experience.
Recently, Meta announced that it will launch the first batch of generative AI features in its advertising management platform Ads Manager, which is expected to be rolled out globally by next year. These new features are designed to help advertisers better interact with customers and improve the efficiency and effectiveness of advertising creatives.
For those qualified advertising professionals, there are some very useful features available, such as background generation, which can create custom backgrounds for products or materials; image extensions, which can resize content between different formats; There are also text variations to adjust ad text for different customer groups.
It is worth mentioning that these generative AI advertising functions of Meta have been previously tested in a limited trial environment called AI Sandbox, and the feedback has been very positive. Meta noted in its blog: “Generative AI enables advertisers to launch new ad creatives faster, but there is still work to be done in delivering customized output that matches each brand’s unique voice and visual style. We need to define New ways of working with brands and agencies to train these models to help bring out a brand’s unique perspective.”
In addition, Meta also plans to launch more advertising features driven by generative AI, such as customized themes for different brand types, and business messaging AI features on Messenger and WhatsApp. Last week, Meta also launched its Movie Gen model, which can generate video and audio or adjust it with text prompts. However, Movie Gen is not yet widely available to the public.
With the launch of these new features, advertisers can look forward to more flexible and innovative advertising production methods, using AI technology to improve their advertising performance and customer interaction experience.
Highlight:
- Meta will launch a generative AI advertising tool in Ads Manager, which is expected to be rolled out globally next year.
- New features include background generation, image expansion, and text variations to improve advertising creative efficiency.
- ? Meta also plans to launch customized themes and business messaging AI features for brands.
All in all, the generative AI advertising features launched by Meta mark a big step towards automation and intelligence in the advertising industry. The application of these new features will effectively help advertisers improve efficiency, create more attractive ads, and ultimately achieve better advertising effects. Let’s wait and see how these AI capabilities will change the digital advertising landscape in the future.