The editor of Downcodes brings you an interpretation of Deloitte's latest survey report on generative artificial intelligence. The report is based on survey data of more than 30,000 consumers and employees in 11 European countries from June 28 to August 12, 2024. It provides an in-depth analysis of people’s current use and attitude towards generative AI and their opinions on its future applications. Outlook, and reveals public concerns about the development and application of AI technology.
Most recently, Deloitte conducted a survey of 30,252 consumers and employees in Belgium, France, Germany, Ireland, Italy, Poland, Spain, Sweden, Switzerland, the Netherlands and the United Kingdom between June 28 and August 12, 2024. investigated.
The results show that 44% of respondents have used generative artificial intelligence (Gen AI), 22% have not used it but are aware of it, and 34% are interested in generative AI tools. Strange or uncertain.
About one-third of Generation AI users access these tools at least weekly for personal (30%) and work-related activities (33%). Personal use is mainly focused on general search and information gathering (47%), followed by idea generation (40%). In terms of professional purposes, idea generation ranked high (40%), followed by summary text and general search (both 38%), and content creation or editing (37%). However, what stands out is the role of generative AI in overcoming language barriers, with translation extremely popular for both personal (27%) and work use (30%). This highlights the potential of generative AI for global communication and information processing.
Surveys show that the new generation of AI users are generally optimistic. Most people believe that the new generation of artificial intelligence can help companies improve products and services (71%), automate daily tasks to improve employee work experience (66%), and benefit society as a whole (59%)
In the workplace, 79% of employees using generative AI believe it will make their jobs easier in the next two years, and 73% expect it to make their role more enjoyable. Additionally, 74% of employees using generative AI want to develop skills to better use these tools, and 69% are excited about the job opportunities generative AI can provide. About 68% of respondents believe gen AI will help them stay relevant in their careers. this
These findings are consistent with Deloitte’s latest State of Generative AI in the Enterprise Q3 survey, in which only 17% of European leaders said that issues related to governance (selected by 27% of European respondents) and compliance (34% of European respondents) Compared to issues such as respondent selection), employee cultural resistance is a significant barrier to deploying a generation of AI.
Despite the positive outlook, respondents' concerns about responsible use remain. While many users recognize the positive potential of gen AI, only 50% express confidence in the government's ability to effectively regulate its use, and only 51% trust businesses to use it responsibly. These reservations are compounded by widespread concerns about deepfakes (65%), the spread of misinformation or fake news (63%), and the misuse of personal data (62%).
Respondents in the study tended to trust the results produced by gen AI in certain hypothetical scenarios more than others. Specifically, European consumers tend to trust the results produced by gen AI when using it themselves, especially for low-risk use cases. However, this trust decreases when organizations use gen AI for scenarios that respondents may view as higher risk.
For example, in the media field, 70% of European users trust gen AI to generate summaries of news articles. Despite this, only 50% of users trust it when journalists use it to write news articles. Similarly, in the public sector, 64% of users trust gen AI to provide personalized help on matters such as tax returns or benefit applications. However, only 50% of respondents believe that government departments will use artificial intelligence to determine their eligibility for social welfare programs.
All in all, Deloitte's survey results not only show the broad application prospects of generative AI, but also remind us that we must pay attention to its potential risks and promote responsible AI development and application to ensure that it benefits society.