Apple recently announced its ambitious plans for mixed reality in the next few years, aiming to further consolidate its leadership position in the technology industry. Although the market response to the first Vision Pro headset was mediocre, Apple did not stop there. Instead, it planned to launch new products with more affordable prices and more focused functions in order to attract a wider consumer group. The editor of Downcodes will explain in detail Apple's latest strategy and future product layout.
Apple is continuing to push forward with its mixed reality plans, even though its previous Vision Pro headset wasn't a huge success. According to a report from Bloomberg, Apple plans to launch a new Vision headset next year, priced at about $2,000. The new device will use cheaper materials and a lower-performance processor than the previous Vision Pro, and won't include EyeSight functionality.
Image: Apple
Apple's mixed reality plans also include launching a second-generation Vision Pro in 2026, as well as smart glasses and camera-equipped AirPods in 2027. These products will further promote Apple's development in the field of mixed reality.
In addition, Apple also plans to launch an "affordable iPad-like screen" that can be placed at home to watch TV, make FaceTime calls and use applications. A desktop device with a robotic arm will follow, priced at about $1,000. This will be part of Apple's smart home strategy.
Apple's mixed reality plans haven't been a huge success yet, but the company isn't giving up. Apple still believes that mixed reality will be the future trend and will continue to promote the development of its related products.
All in all, Apple’s long-term investment and continuous innovation in the field of mixed reality deserve attention. The richness and price strategy of its future product line will ultimately determine whether it can dominate this emerging market. Let's wait and see if Apple can finally make breakthroughs in the mixed reality field with its strong ecosystem and brand influence.