Recently, a simple hand-drawn style picture and text on Xiaohongshu has become popular, and the number of likes and collections is amazing! Today, the editor of Downcodes will reveal how to create this kind of account and teach you how to easily create a popular Xiaohongshu account. This article will analyze its production process in detail, including benchmarking account analysis, copywriting acquisition and AI painting techniques, and comes with detailed examples of Midjourney prompt words to help you get started quickly and copy successfully.
Webmaster’s Home (ChinaZ.com) May 23 news: I believe many people will often see this kind of pictures and texts on the homepage of Xiaohongshu. The picture is a simple hand-drawn illustration of a character or animal, and then paired with something that can arouse Resonating words. The data of this kind of pictures and texts are basically not bad, and there are many likes and collections.
Today, let’s analyze how to do this type of account.
At present, those who produce this kind of content are basically AI painting copywriting wallpapers. The characteristic is that the method is relatively simple and it is easier to create a number.
The production process is divided into three steps:
1. Find a benchmark account
Here I take the account "Yi Yi Xiao Juan" as an example. You can see that although this account has less than 10,000 followers, the data is basically stable, with a lot of likes and collections.
The one with the best data is "From that day on, I never took the initiative to find you again." This work received 14,000 likes and the number of collections reached 10,000.
After we find such a benchmark account, we can learn its layout, popular tags, etc.
By analyzing this account, we can find that the basic pictures of this type of works are very simple, basically with a white background, a cartoon character at the bottom of the picture, a large area of blank space at the top, and copywriting on the top, and some more personalized fonts can be used.
After determining these, we can also copy this model and create accounts of the same type. The next step is to figure out the copywriting issue.
2. Find a copywriter
For this kind of account, in addition to the eye-catching cover image, the most important thing is actually the copywriting. How to create this kind of copy that can resonate strongly with users is the key.
Method 1: Search for keywords on mainstream short video platforms
For example, you can search for healing copywriting on Douyin and Kuaishou, sober in the world, addicted to work, etc. You can find many works that share classic copywriting, select works with more likes and comments, and copy the copywriting.
Method 2: Let AI write it for you
If you don’t want to post the same copy as others, you can also feed some of your favorite copy to the AI and let it write similar copy based on the copy style.
3. Make pictures
After determining the copy, everyone can draw relevant pictures based on the copy. There are many AI painting tools. You can choose the tool you are comfortable with. Here I use midjourney as an example.
In the first step, we have determined the painting style of this type of work, as well as the main composition of the picture. Then, we can develop a prompt word template based on these, and then only need to replace the main part according to the copy. Referring to works of the same type, we found that the pictures of this type of works are basically white background, hand-drawn style, and the characters or animals are cartoonish and cute. Then among our prompt words, these will become fixed words, and then everyone only needs to modify the main body.
For example, my picture is of a little girl holding flowers, then my prompt words are as follows:
by Cy Twombly, doodle, Cartoon illustration, modern hand drawn illustration, Q-version character, a chubby and cute little girl with short black hair, squatting on the ground, On the side, she is wearing a black t-shirt and blue jeans . The girl is holding a red flower in her hand, focusing on the flower. The pure white background is clean, with a large area of white space above her head. The character only occupies half of the picture. The cute anime, soft lighting , focuses on the girl's face --ar3:4--niji6
Approximate meaning in Chinese:
Created by Cy Twombly, graffiti, cartoon illustration, modern hand-drawn illustration, Q version character, a chubby cute little girl with short black hair, squatting on the ground, wearing a black T-shirt and blue jeans from the side. The girl held a red flower in her hand and looked at the flower intently. The pure white background is clean, with a large white space above her head. This character only takes up half of the frame. Cute anime, soft lighting, focus on girl's face
Note: After fixing a style, you can continue to apply it. For example, if I want to draw a little boy next time I want to draw a little boy, I only need to change the subject to a little boy, change the clothes, scene, etc., and the other can be kept unchanged. This will ensure that your entire Xiaohongshu page is a work of one style. The prompt words that refer to the author, painting style, background, etc. of the painting style can remain unchanged.
After MJ took out the picture, the general effect was as above. I thought the first picture was good, and then I selected it to enlarge. The effect is as follows:
Since we need to add text above, the space above the picture is obviously not enough. You can use PS or the image expansion tool to reserve the space above for adding text.
To add text, you can use PS, beautiful pictures, or cool pictures. It depends on your personal preference here. In order to highlight the hand-drawn effect, you can download some cute handwritten fonts from free commercial font libraries. Here I use the free and commercially available [PF Pinfan Hudoodle] font, and the hand-drawn graffiti style matches well with my pictures.
After the creation is completed, you only need to select the most resonant copy among the multiple images as the title. The tags can refer to popular works of the same type.
I hope this tutorial can help you get started quickly and create popular Little Red Book content! Remember, continuous creation and optimization are keys to success. The editor of Downcodes wishes you success in your creation and becomes a Xiaohongshu master as soon as possible!