Meta has launched a new AI tool, AI Studio, which allows US users to create personalized AI versions on Instagram or the web. The editor of Downcodes learned that creators and business owners can use these AIs to interact with fans and reply to comments directly in chat threads to improve interaction efficiency. This move marks the deep integration of social media and artificial intelligence, bringing new interactive experiences to users and new possibilities for content creation, but it also triggers discussions about the authenticity and potential risks of content.
Meta recently announced the launch of a new tool called AI Studio, which allows American users to create their own AI versions on Instagram or online. Creators and business owners can use these AI profiles to interact with fans, converse directly in chat threads and reply to comments, the company said.
According to a blog post published by Meta on Monday, U.S. Instagram users can start using AI Studio through its website or directly on Instagram. Creators can customize their AI based on Instagram content, taboo topics, and links they wish to share. In addition, creators can control the AI’s auto-reply capabilities and decide which specific accounts the AI is allowed to interact with.
AI Studio not only supports personal AI images, but also allows the creation of brand-new AI characters that can be deployed in Meta-owned applications. The move follows in the footsteps of startups like Character.AI and Replika, where users can already talk to themed chatbots. Meta plans to showcase user-made AI characters for others to experience, similar to OpenAI’s custom GPT store.
It's worth noting that Meta has previously let a handful of celebrities create AI versions of themselves, but with different names and characters. The company says it does this to prevent AI versions of celebrities from making inappropriate comments on behalf of real people. However, even if AI Studio has built-in control mechanisms, this risk still exists.
Meta seems to be aware of the potential risks in this area. The company said AI profiles will be clearly labeled wherever they appear. At the same time, Meta provides a detailed user manual for creators, requiring creators to list topics that AI should not cover, such as should I invest in cryptocurrency? and other sensitive issues.
With the launch of AI Studio, Instagram users may need to prepare for ubiquitous AI interactions on the platform. The release of this tool marks a deeper integration of social media and artificial intelligence, and also triggers new thinking about user experience and content authenticity.
The launch of AI Studio will undoubtedly further promote the integration of social media and AI technology, but at the same time, we need to pay attention to its potential risks and challenges, such as information authenticity, user privacy and other issues. The platform needs to continue to improve the supervision mechanism to protect the rights and interests of users. . The editor of Downcodes will continue to pay attention to the development and application of AI Studio.