Apple CEO Tim Cook recently participated in a famous American talk show to build momentum for the iPhone 16 series and took this opportunity to promote the upcoming "Apple Smart" features. In the show, Cook and the host started from Apple's New York flagship store and recorded using the front camera of iPhone 16 Pro Max, showing his relaxed and humorous side. However, Cook was slightly speechless when introducing the "Apple Smart" function, which aroused curiosity and laughter from the audience, and also raised concerns about Apple's future development and iPhone 16 sales performance.
Apple CEO Tim Cook recently appeared on a famous American talk show and joined host Jimmy Fallon to build momentum for the iPhone 16 series. During the recording of the show, Cook and Fallon started from Apple's New York flagship store, passed through Central Park, and finally arrived at another Apple retail store, using the front camera of the iPhone 16 Pro Max to record.
Cook revealed on the show that every time a new mobile phone is released, he will visit the Fifth Avenue flagship store in person to feel the enthusiasm of consumers. He humbly said that people love Apple and he is just lucky to be in this position.
While promoting the popularity, Cook also did not forget to introduce the upcoming "Apple Smart" function. He revealed that this new feature will be launched in the US market next month and can help users summarize emails and improve efficiency. Cook said that this is very important to him personally because he handles hundreds of emails every day, and the new feature will greatly simplify this process.
However, Cook seemed a bit speechless when introducing "Apple Smart". He mentioned that the functions also include daily operations such as generating emoticons, but did not give more details, which aroused curiosity and laughter from some viewers.
Despite the humor in Cook's talk show, netizens expressed concerns about Apple's future. On the well-known Apple intelligence website 9to5MAC, some people questioned why Cook needs to use talk shows for marketing, and whether it means that iPhone 16 sales are not good.
Data from analyst Ming-Chi Kuo shows that the initial sales of the iPhone 16 series were uneven. The booking situation of iPhone16 and iPhone16Plus is relatively hot, but the sales of Pro series are relatively lukewarm. Many users choose to continue using their existing phones and wait for the official release of the "Apple Smart" feature. It is reported that the entire "Apple Smart" function will be launched in phases until the iOS 18.4 version in March next year.
What is certain is that Apple will launch the “Apple Smart” feature for the first time in the iOS 18.1 update in October, and American English-speaking users will be the first to experience it. The beta version of the system shows that the Mail and Messages apps will provide AI notification summary functions, and the Photos app will also introduce a new "Clean" tool to help users remove unwanted elements from photos and fill the gaps with AI. In addition, iPhone will also launch call recording and transcription functions.
The subsequent iOS18.2 and iOS18.3 versions will bring more feature updates, and the iOS18.4 version will be a major update, when Siri's deep control function will be unveiled. Apple also plans to launch “Apple Smart” next year that supports Chinese, Japanese, French and other languages.
Although Cook's talk show performance is light and humorous, the outside world still has a wait-and-see attitude towards Apple's future. The rapid changes in the technology industry mean that the next surprise can arrive at any time.
All in all, Cook's talk show trip not only successfully promoted the iPhone 16 series, but also warmed up the upcoming "Apple Smart" features. However, there are still uncertainties about the sales performance of the iPhone 16 Pro series and the specific details of the "Apple Smart" function, which makes the outside world remain cautiously optimistic about Apple's future development. The future of technology giants is full of challenges and opportunities.