Recently, there has been a whirlwind in the overseas short drama market, and an APP called "My Drama" has quickly become popular with its unique charm. In just five months, it attracted more than a million users and generated $3 million in revenue. What kind of APP is this? What are its unique advantages and innovations? Let’s explore the secret to success of “My Drama”.
Gained one million users in five months
My Drama has been on a rocket since it was launched in April, quickly attracting more than 1 million users and earning 3 million US dollars!
What is the origin of "My Drama"? This application is actually developed by a Ukrainian company called Holywater. This company previously had a reading app called “My Passion”, which contained many popular novels. It is precisely because of this rich content that "My Drama" can stand out in the short drama market, providing more than 30 soap operas and short dramas to attract audiences.
Holywater believes My Drama stands out in an increasingly crowded market due to its strong IP library. Since My Passion has published thousands of books on the reading app, My Drama has a wealth of content that could be adapted into movies.
By the end of this year, My Drama plans to release 100 videos.
It can be seen that Holywater is really working hard!
Introducing new ways to play AI characters
Now, the most eye-catching thing is that "My Drama" will introduce AI characters that can interact with the audience to create an immersive storytelling experience.
Upon launch, My Drama users will have the opportunity to interact with two fictional characters: Jaxon, the billionaire love interest in Shy Beauty and the Billionaire Beast, and Love Captive to a Mafia Boss. )" Hayden, the heir to a powerful mafia family.
Currently, two characters are already online, namely Jaxon, the billionaire lover from "The Shy Beauty and the Billionaire", and Hayden, the gang heir from "The Love Captured by the Gang Boss".
After watching a few chapters of the series, viewers are prompted to chat with the characters. They can also ask characters to send images. (My Drama does not allow NSFW content.
In a demonstration, CEO Nesvit and CTO Kasianov personally demonstrated the process of interacting with Hayden.
The app guides you in building a relationship with him and earning his trust (he is a scary mafia boss after all). He will ask you for information about events in the series, such as asking about a rival gang he intends to defeat.
At the top of the screen is a meter that measures your ranking on Hayden's trust meter. The company explains that this gamification strategy is designed to increase engagement on the platform.
In addition to interacting with characters through the My Drama app, Holywater also plans to launch a standalone app called "My Imagination", which is currently in beta. With the new app, users can have more personalized conversations with characters.
Users can even create their own characters in the future, which is also one of the features of Character.AI.
It's important to note that the characters of Jaxon and Hayden are played by real actors, who agreed to have their likenesses used for the AI companions.
According to Holywater, the actors are paid not only a regular salary, but also additional royalties. Actors who do well can earn more than $10,000 per month, which is a lot of money!
Using AI technology to reduce short drama production costs
In order to improve production efficiency, "My Drama" uses AI technology in script creation and dubbing, saving a lot of costs.
The company hired hundreds of actors to film the content, all of whom agreed to use their likenesses for voice sampling and video generation. My Drama uses a variety of AI models, including ElevenLabs, Stable Diffusion, OpenAI, and Meta's Llama3.
For another example, shooting a fire scene using AI technology only cost $100, while traditional shooting costs about $8,000! Holywater plans to reduce costs by at least 40% by the end of the year.
Moreover, "My Drama" will continue to iterate the AI chat function in the future. After users interact with the characters, they can also see new scenes appear, turning the audience into co-creators!
In addition, video and voice chat functions will be added to make interactions more real and interesting.
My Drama is available on the web and on iOS and Android devices. While a few episodes are free to watch, subsequent episodes will require payment, ranging from $2.99 to $19.99 per week, to unlock premium ad-free viewing and early access content.
"My Drama" is not just a short drama APP, it is exploring a new interactive narrative experience through AI technology. This way of bringing the audience closer to the characters is really refreshing, and it also allows us to see the development direction of short dramas in the future.
Highlight:
? “My Drama” is a short drama APP that quickly attracted 1 million users and generated revenue of 3 million US dollars.
The newly launched AI chatbot allows viewers to interact with characters in the show to enhance the movie-watching experience.
? Real actors provide images for AI characters, and their income can even exceed US$10,000 per month. The model is novel!
All in all, the success of "My Drama" is no accident. It cleverly combines rich IP resources, innovative AI interactive models and efficient AI-assisted production processes, providing a new development direction for the short drama industry and bringing great benefits to the audience. A refreshing movie-watching experience. Its future development is worth looking forward to!