SenseTime and Shanghai Oriental Media Technology Co., Ltd. (SMT) joined hands to use AI three-dimensional motion capture technology and AR special effects rendering engine for the first time in the archery competition of the Paris Olympic Games, bringing a revolutionary upgrade to the event broadcast. This technology, called "InnoMotion AI event broadcast upgrade solution", not only improves the audience's viewing experience, but also sets a new benchmark for sports event broadcasts, demonstrating the huge potential of AI technology in the sports field. Through accurate data collection and intuitive visual presentation, viewers can have a deeper understanding of the essence of this sport.
SenseTime cooperated with Shanghai Oriental Media Technology Co., Ltd. (SMT) to apply AI three-dimensional motion capture technology and AR special effects rendering engine for the first time in the archery competition of the Paris Olympic Games, and jointly created the "InnoMotion AI event broadcast upgrade solution". This technology uses three-dimensional motion capture and AR special effects to upgrade the data collection and visual broadcast of archery events, providing viewers with a more in-depth and intuitive viewing experience.
The application of AI technology not only presents the key parameters of archery, but also tracks and analyzes the flight trajectory of the arrow in real time, including the distance from the highest point to the ground, speed and flight distance, and even displays it with centimeter-level accuracy. The presentation of these data and trajectories allows the audience to more comprehensively understand the performance of athletes and the essence of archery.
In addition, the InnoMotion event broadcast solution jointly developed by SenseTime and SMT has also been applied to the table tennis events of this Olympic Games, using AI technology to accurately present the speed, landing point and trajectory special effects of table tennis. This innovative broadcast method has been highly praised by live audiences and directors, and provides event organizers and professional audiences with more accurate and story-telling analysis data.
The cooperation between SenseTime and SMT is not limited to this Olympic Games. They will continue to deepen their cooperation and promote the visualization and intelligent upgrade of more sports event broadcasts, with the goal of providing a more participatory viewing experience for a wider audience. .
The success of this cooperation indicates that AI technology will play an increasingly important role in the field of sports event broadcasting. In the future, more and more advanced technologies will be applied to sports events to bring a more exciting viewing experience to the audience. The continued cooperation between SenseTime and SMT is also worth looking forward to. I believe they will bring more innovations and surprises to sports event broadcasts.