Google announced the introduction of a series of new features powered by Gemini AI to Chrome desktop, aiming to significantly improve user browsing experience. These features cover image search, shopping price comparison, and smarter search history, marking an important step for Google in using AI to optimize user experience. This update will be gradually pushed to users around the world, bringing users a more convenient and efficient web browsing experience.
Google recently announced that it will introduce a series of new features powered by Gemini AI to the desktop version of the Chrome browser. These innovative features will significantly improve users’ browsing experience.
After the successful launch and continuous optimization on the mobile side, Google Lens finally landed on the desktop platform. In the coming days, users around the world will be able to find Lens functionality in Chrome’s address bar and menus. Users can click to select a part of the page, ask questions and get search results. In addition, Lens also supports a multi-search function that allows users to click on objects in the picture, such as backpacks, and then ask questions to find similar products in different colors or brands.
Google has also launched a new feature called Tab Compare to help users make comparisons while shopping. In the coming weeks, Chrome will use AI technology to aggregate similar product information that users search for across different tabs. For example, when you're looking for a new Bluetooth speaker, this feature will display information such as product specifications, features, prices, and ratings in one place, even if that information is scattered across different pages.
One of the most useful features in these updates is the ability to search browsing history via natural language queries. Sometimes users may only remember some details but forget the pages they visited. Google will launch an AI-powered history search feature as an optional feature for US users in the coming weeks.
Google says the data used by these features will not be used to train Gemini, nor will any information from private browsing sessions be revealed. Currently, Chrome cannot handle AI-driven search history locally, so it uses cloud services to return search results.
In January this year, Google launched AI features including a writing assistant, tag manager, and theme creator. In May, Google launched an AI chatbot that mentions Gemini and asks questions directly from the address bar.
These updates reflect Google's continued use of AI technology to enhance productivity, make it easier to obtain information, and provide Chrome users with a more personalized and intuitive browsing experience.
All in all, this update by Google fully demonstrates its continued investment in the field of artificial intelligence, bringing users a smarter and more convenient web browsing experience, and the future is promising.