Artificial intelligence startup Artisan has launched a controversial ad in San Francisco with the slogan "Stop employing humans," sparking a backlash from the public. With its bold wording and hints that artificial intelligence will replace human jobs, this advertisement quickly became the focus of media attention and triggered people's profound thinking about the development prospects of artificial intelligence and social ethics. In the advertisement, Artisan focuses on promoting its AI sales agent "Artisan" and highlights its advantages over human employees through a series of provocative slogans, such as "Artisan will not complain about work-life balance." , which is particularly offensive in San Francisco, which is facing economic pressure.
Recently, an artificial intelligence startup called Artisan launched a controversial advertising campaign in San Francisco with the slogan "Stop employing humans," triggering widespread anger and protests.
Artisan focuses on automation technology, specifically an AI sales agent called Artisan. Other slogans from the ad campaign include "Artisan won't complain about work-life balance" and "Artisan's Zoom cameras will never go down," which all suggest human workers will become redundant.
The ads, especially the slogan "Stop Hiring Humans," quickly gained traction on billboards across San Francisco. The advertisement also shows an AI human image named "Ava", which appears very lifelike. However, this cynicism about human workers did not go down well with the public and instead sparked a backlash. Some outlets and social media users described the ad campaign as a "dystopian nightmare," with one even asking on Twitter: "What the hell are we doing as a species?"
In San Francisco, many homeless people face a housing crisis, which makes Artisan's ad even more glaring. Many people feel angry when they see the advertisement and think it is disrespectful to the status quo of society. Artisan CEO Jaspar Carmichael-Jack understands this, admitting that the ads are indeed dystopian, but he also said: "The world of AI is definitely changing."
In an interview with the San Francisco Chronicle , Carmichael-Jack also emphasized that Artisan is actually "a friend of mankind." "We love people, and we're actually hiring a lot of them right now," he said. Still, he acknowledged the campaign's success in boosting brand awareness and sales. "We wanted something that would grab attention and not be boring," he said.
However, many are uneasy about Artisan's true intentions, arguing that these ads expose the true intentions of tech industry executives, which is to take as many jobs away from humans as possible. The strong response to Artisan’s ad is also evidence of the public’s heightened sensitivity to the topic of artificial intelligence replacing human jobs.
Highlights:
Artisan’s “Stop Hiring Humans” ad sparked widespread public outrage and discussion.
The company's CEO admits that the ad is somewhat dystopian, but claims that Artisan is actually "a friend of mankind."
The ad campaign successfully raised brand awareness, but also exposed the tech industry's underlying attitude toward human workers.
Artisan’s “Stop Employing Humans” advertising campaign was successful in attracting public attention and increasing brand awareness, but its negative impact cannot be ignored. This incident reminds us that in an era of rapid development of artificial intelligence, technology companies need to more carefully consider the impact of their words and deeds on society and actively assume corresponding social responsibilities.