Alipay launched the AI creative generation platform "Mashang You Creative" to provide merchants with services such as rapid AI generation of marketing materials, intelligent advertising analysis, and free access to marketing picture materials worth hundreds of millions. The platform is designed to simplify the business marketing process, making it easy for even small businesses to create creative materials. The platform supports the use of colloquial descriptions to generate posters, banners, videos, etc., and provides AI image optimization, line drawing coloring, word art generation and other functions, as well as intelligent services of AI creative insights to help merchants improve their advertising conversion rate. This marks the further in-depth application of Alipay’s AI technology in the commercial field and also reflects its continued investment in empowering merchants.
It is understood that Alipay has applied AI to nearly 70 business scenarios in the past year, generating a total of 87 million AI materials. The launch of "Mashang Youyi" has further expanded the application scope of Alipay's AI technology and provided merchants with more convenient and efficient marketing tools. The platform, combined with the AI advertising creative function of Alipay’s digital promotion platform “Denghuo”, will further enhance merchants’ marketing effects. In line with the trend of major Internet companies such as Meta, Taobao, and Tencent actively deploying AI advertising, the emergence of "Mashang Creative" will undoubtedly bring more AI-empowered marketing opportunities to Chinese merchants. In the future, the application of AI technology in the commercial field will be more extensive and in-depth, creating greater value for merchants.
With the support of AI technology, "Mashang Creative" supports the rapid generation of posters, banners, videos and other content using spoken descriptions. It also supports AI image optimization, line drawing coloring, artistic word generation and other functions; for better service For merchant marketing, the platform also provides intelligent services with AI creative insights. After merchants upload marketing materials, Alipay's creative diagnosis model will analyze and evaluate the materials and give optimization suggestions to help merchants improve their delivery conversion rate.
In April this year, Alipay's digital promotion platform "Denghuo" announced the launch of AI advertising creative and other functions. It has now covered nearly 70% of the intelligent advertising scenarios of the digital promotion platform "Denghuo". Compared with merchants uploading materials independently, the click conversion rate of AI-generated ads is higher. An increase of 4.74%.
In addition, major Internet companies such as Meta, Taobao, and Tencent are also developing AI advertising layouts. In October this year, Meta CEO Zuckerberg said that more than 1 million ads have been generated using AI to generate more than 15 million ads. Ma Huateng, chairman and CEO of Tencent, also stated in the annual report that the improvement of advertising AI models has significantly improved the effect of precise delivery.
The launch of the "Mashang You Creative" platform not only provides merchants with convenient AI marketing tools, but also reflects the increasing maturity of AI technology in the commercial field. By integrating AI technology and marketing resources, "Mashang Creative" is expected to bring higher marketing efficiency and conversion rates to merchants, further promoting the development of the digital economy.