Instagram is about to receive a major update - a generative AI video editing feature based on Meta's Movie Gen AI model. This new feature allows users to modify various aspects of the video, such as changing clothing, backgrounds, and even changing the appearance of the characters, through simple text commands. This breakthrough feature is expected to completely change the way video creation is done, making it easier for users to realize their creativity and improve the efficiency of video production. Meta expects this feature to be officially launched next year, which will bring a new creative experience to Instagram users.
Instagram head Adam Mosseri revealed upcoming generative AI features in a recently released video. These new tools will allow users to "change virtually any aspect of their videos" via text prompts. These video editing tools will be based on Meta's Movie Gen AI model and are expected to be officially launched next year.
"We're developing some very exciting AI tools for video creators," Mosseri said in the video. "So many of the amazing user-generated content that brings Instagram to life, and we want to give you even more tools to enable your Creativity." He added that users will be able to modify the video content as they wish, including changing clothing, changing the environment, adding accessories, and even adjusting the overall appearance.
The video shows a preview of some new AI editing features, allowing users to see how to change scenes such as backgrounds, clothing, and appearance. In one sequence, for example, Mosseri's background changes to a snowy landscape, while in another he transforms into an animated puppet-like figure. While these previews look very smooth and natural, it's unclear whether end users will be able to achieve the same effect in practice.
When Meta first launched Movie Gen in October, it said the model could generate video and audio using simple text input, while also supporting editing of existing videos. However, Meta did not publicly release the AI video generator at the time. Today’s announcement indicates that Meta plans to use this model to provide richer AI video editing tools for Instagram creators.
It should be noted that Meta launched Movie Gen later than OpenAI and Adobe, which successively launched similar models. OpenAI's Sora became available to some users earlier this month, while Adobe began letting some users test its Firefly video generator in October.
Highlights:
Instagram's upcoming AI tool will allow users to change various aspects of their videos through text prompts.
The feature will use Meta's Movie Gen AI model and is expected to be launched next year.
The preview effect of video editing is exciting, but the actual user experience remains to be seen.
Although this feature has not yet been officially released, its powerful preview effect has made people full of expectations. This new feature of Meta will undoubtedly bring a revolution in the field of video creation. Let us wait and see its official launch next year.