Meta Company recently announced that it will introduce a large number of virtual characters generated by artificial intelligence on the Facebook platform. These characters will have profiles, avatars, and the ability to create and share content just like real users. The move is intended to increase user interaction and platform activity, but it also raises concerns about security and content regulation. Meta AI studio has launched a virtual character creation function, attracting a large number of user participation, and will expand to more countries in the next two years. Internet celebrities can also create their own AI versions to interact with fans, but this may also bring about issues such as the spread of false information and the protection of minors.
Meta's AI studio has launched the creation function of these virtual characters. Users can create their own AI characters through the platform and interact with them. This feature has attracted tens of thousands of users to participate, and currently has hundreds of thousands of AI characters. Meta said that in the next two years, it will continue to expand the scope of use of AI Studio so that users in more countries can experience this feature.
It is worth noting that in addition to fictional characters, Influencers (Internet celebrities) can also create their own AI versions to communicate with fans. This innovative interactive method has attracted a lot of attention, and many social platforms have launched similar functions to meet the needs of content creators.
However, rolling out these AI characters also comes with huge security risks. In recent years, similar chatbots have repeatedly breached content supervision on social platforms, leading to frequent incidents of underage users being exposed to inappropriate content. In addition, the spread of false information is also a serious problem. Without effective supervision of Meta's AI role, rumors and misinformation may be further amplified, bringing immeasurable risks to the platform.
Becky Owen, former head of Meta's creator innovation team and current chief marketing officer of Billion Dollar Boy, expressed concern. She pointed out that unlike real creators, AI characters lack life experience, emotion and relativity, which may affect their real interaction with users and thus the work of creators.
Although Meta's plan to promote AI characters on Facebook can enhance user interaction and platform activity, the hidden security risks and potential threats to content creators also deserve everyone's attention.
Highlights:
Meta plans to introduce AI virtual characters on Facebook to improve user interaction.
Users can create their own virtual characters through the AI studio and interact with them.
The introduction of AI characters may bring security risks and problems with the spread of false information.
Although Meta’s plan to introduce AI virtual characters on Facebook has potential in improving user interaction, it also faces serious challenges in content supervision and security risks. How to balance technological development and social responsibility will be an issue that Meta needs to focus on in the future. The impact of this move on the entire social media industry deserves continued observation and discussion.