The 2024 Live Broadcast Governance Report released by Douyin Group details its strategies and achievements in building a safe and healthy live broadcast environment. The report covers many aspects such as anchor management, technology upgrades, protection of key groups, and cooperation with law enforcement agencies, demonstrating Douyin’s efforts and effectiveness in maintaining the online live broadcast ecosystem. Through a series of measures, Douyin has effectively reduced the live broadcast violation rate, protected the rights and interests of minors, and actively cracked down on illegal online products.
Douyin Group recently released the 2024 Live Broadcast Governance Report, which comprehensively demonstrates the platform’s governance concepts, methods and results in the field of live broadcast. Over the past year, Douyin has been committed to building a safe, trustworthy, and upright online live broadcast environment. By improving the anchor management mechanism, strengthening content identification technology, online and offline coordinated governance, and protecting key groups, it has achieved significant results. Effectiveness.
In terms of anchor management, Douyin has launched a "health points" system, which increases or decreases account scores based on the anchor's daily live broadcast behavior, and implements hierarchical management of accounts based on the scores. After the implementation of this system, 1 million anchors had their health points deducted, and 76% of the anchors with low scores took the initiative to adjust their content and no longer violated the rules, significantly reducing the violation rate in the live broadcast room. At the same time, Douyin also associates anchor health points with institutions and requires institutions to assume management responsibilities, which has reduced the repeated violation rate of institutional anchors by 10%.
At the technical level, Douyin has introduced a large audio review model, mastered common expressions in live broadcast scenarios through pre-training, and has basic logical reasoning capabilities. The application of this technology effectively improves the exposure time problem of illegal content, and gradually shifts the identification and disposal of risky content from manual to automatic machine identification and disposal. In 2024, Douyin carried out more than 20 special operations through the application of AI large models, indefinitely recycled 320,000 accounts with live broadcast permissions, and liquidated 526 live broadcast organizations.
In terms of protecting key groups of people, Douyin has upgraded its minor protection mechanism. For minors who tip and consume without the permission of their guardians, once verified, full refunds will be made in advance and refunds will be completed within an average of 21 hours. In addition, Douyin has also actively explored the "city + platform" governance model, linked up with relevant departments in Changsha, Shenyang and other cities to establish a "quick prevention + efficient disposal" linkage mechanism, which has effectively reduced violations.
Douyin has also strengthened its cooperation with the police to severely crack down on offline illegal and criminal activities. In the past year, Douyin Live has established a special team, reported more than 300 clues about illegal activities, cooperated with the public security organs to destroy more than 100 criminal dens, and arrested 361 criminal suspects. Through these measures, Douyin Live has achieved remarkable results in cracking down on illegal pornographic products and illegal diversion of illegal products. It has indefinitely withdrawn the live broadcast permissions of 74,000 illegal pornographic and diversion accounts, and punished illegal products suspected of diversion and fraud. The 150,000 accounts have their live streaming permissions indefinitely.
All in all, Douyin has achieved remarkable results in live broadcast governance in 2024, demonstrating its determination and ability to maintain a healthy network environment. It will continue to work hard in the future to create a safer and more positive live broadcast experience for users.