Counterpoint Research recently released a consumer survey report on the application of generative artificial intelligence (Gen AI) in smartphones. The report covers seven countries: the United States, Canada, the United Kingdom, France, Germany, Poland and Japan, with more than 100,000 respondents. 25,000 people. The report deeply explores consumers' awareness of Gen AI, usage habits, willingness to pay, and purchase expectations for future Gen AI mobile phones, providing valuable reference data for mobile phone manufacturers' market strategies. This report not only reveals the market potential of Gen AI mobile phones, but also points out the challenges that manufacturers need to face.
As the application of generative artificial intelligence (Gen AI) technology in the smartphone industry becomes a hot topic, Counterpoint Research recently conducted a survey of consumers in seven countries. The survey involved the United States, Canada, the United Kingdom, France, Germany, Poland and Japan, with more than 25,000 participants. The results show that only 32% of the respondents are familiar with Gen AI, and the United States has the highest awareness, reaching 72%. In contrast, Japan has the lowest awareness, with only 7% of respondents aware of the technology.
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The survey results also show that more than 70% of Gen AI users use this technology through smartphones, with the highest proportion of Gen Z users, showing the important role of smartphones in promoting the popularity of Gen AI. Consumers' attention to this technology is not only reflected in the frequency of use. Nearly 60% of respondents said they plan to purchase a mobile phone equipped with Gen AI in the new year. In terms of purchase intention, American consumers are the most active, followed by users in Germany and France.
In terms of specific application functions, users have the most obvious preference for writing assistance, image generation and voice assistant functions. Despite strong consumer interest in Gen AI phones, survey results show that only 19% of respondents are willing to pay extra for them.
This data means that mobile phone manufacturers may need to adjust their market strategies, use low-cost methods to promote Gen AI mobile phones, and consider ways to create profits through application monetization or providing large language model (LLM) services to developers.
The application potential of generative artificial intelligence in the smartphone market is huge, especially among young users. But at the same time, the market's cautious attitude towards willingness to pay has also forced manufacturers to rethink their business models and pricing strategies to meet changing consumer needs.
Highlight:
Only 32% of global users are familiar with generative artificial intelligence technology, and awareness varies significantly among countries, with the United States as high as 72% and Japan as low as only 7%.
More than 70% of Gen AI users use this technology through smartphones, with Gen Z users accounting for the highest proportion, showing the key role of mobile phones in popularizing technology.
Only 19% of consumers are willing to pay extra for Gen AI mobile phones, which prompts manufacturers to adjust their market strategies and find low-cost promotion and profit models.
All in all, Gen AI has broad application prospects in the field of smartphones, but manufacturers need to carefully respond to consumers' price sensitivity and explore more cost-effective business models in order to stand out in the fiercely competitive market and achieve sustainable development.