Faced with the rapid growth of AI-generated content and the potential problems it creates, YouTube recently updated its platform policies. This new policy gives users more rights, allowing them to request the deletion of content generated by AI that imitates their faces or voices, effectively safeguarding user privacy and rights. The introduction of this policy marks an important step for YouTube in addressing the challenges of AI technology, and also reflects its high priority on user experience and content security.
YouTube recently quietly launched a new policy that allows users to request removal of AI-generated content that imitates their faces or voices in response to the rapid rise of AI-generated content and its impact on the platform.
Under the new policy, affected individuals can request removal of AI-generated content based on privacy violations through YouTube's privacy request process. YouTube emphasizes that except for special circumstances (such as minors, unable to use computers, or deceased people), deletion requests need to be made directly by the person involved.
YouTube said that submitting a removal request does not mean that the content will be removed. The Company will make its judgment based on a variety of factors, including:
1. Whether the content is identified as synthetic or AI-produced
2. Whether a person can be uniquely identified
3. Whether the content can be considered parody, satire or has public interest value
4. Whether the content involves public figures or celebrities
5. Whether the content demonstrates sensitive behavior such as criminal activity or support for specific products/political candidates
YouTube will also give content uploaders 48 hours to handle complaints. If the content is removed during this period, the complaint will be closed; otherwise, YouTube will initiate a review. It's worth noting that deletion means completely removing the video and removing relevant personal information from the video title, description, and tags.
The company hasn't widely publicized the policy change, but in March it launched a tool in Creator Studio that allows creators to disclose whether photorealistic content was produced using modified or synthesized media, including generative AI. The company also recently began testing a feature that allows users to add crowdsourced annotations to provide more context to videos, such as whether the video is a spoof or misleading.
YouTube emphasizes that AI content must comply with community guidelines, and simply labeling AI content does not guarantee that it will not be deleted. At the same time, the company also said that removing content due to privacy complaints will not automatically result in punishment for creators, but it may take action against accounts with repeated violations.
All in all, YouTube's new policy strikes a balance between protecting user privacy and managing AI-generated content, ensuring the healthy development of platform content, but it also requires continuous improvement and improvement to cope with more challenges brought about by the development of AI technology in the future. . The implementation of this policy is worthy of reference and reference by other platforms.