Apple has strategically placed former marketing chief Phil Schiller as an observer on OpenAI's non-profit board of directors, a move that heralds a major strategic adjustment for Apple in the field of artificial intelligence. Schiller doesn't have voting rights, but he will have insight into OpenAI's inner workings, which will be critical to Apple's plans to integrate ChatGPT into iOS and macOS systems later this year. The move will significantly enhance Siri's capabilities, allowing it to handle more advanced queries. This cooperation does not yet involve financial transactions, but Apple is expected to receive a certain percentage of revenue from the subscriptions of ChatGPT users on its platform.
Joining the board will allow Schiller to learn more about the inner workings of OpenAI as Apple works to integrate ChatGPT into iOS and macOS later this year. The integration will enable AI-enhanced Siri to pass more advanced queries to ChatGPT with user authorization.
According to previous reports by Bloomberg, there is currently no funding involved in the cooperation, but Apple is expected to receive a certain percentage of revenue from users who subscribe to ChatGPT on its platform.
Last year, Microsoft also joined the OpenAI board of directors as a non-voting observer. The addition of both Apple and Microsoft to the OpenAI board could complicate discussions with either company about plans. As Bloomberg points out, it's fairly rare for Apple executives to hold positions on the boards of their partner companies.
Highlights:
- Apple executive Phil Schiller joins OpenAI's board of directors as an observer.
- Schiller joining the board will help Apple understand the inner workings of OpenAI and integrate ChatGPT in iOS and macOS.
- Microsoft also joined the OpenAI board of directors as a non-voting observer, making the OpenAI board of directors more complicated.
Apple’s move not only deepens its cooperation with OpenAI, but also implies that Apple is increasing its presence in the AI field. The combination of Apple products and AI technology in the future is worth looking forward to. How the addition of Schiller and similar cooperation with Microsoft will affect the future AI industry landscape deserves continued attention.