Bloomberg reporter Mark Gurman reported the details of Apple’s cooperation with OpenAI. The initial cooperation between the two parties was not a direct monetary transaction, but an innovative model: Apple integrated OpenAI technology into Siri and writing tools in iOS 18, bringing huge brand exposure and market value to OpenAI, which Apple regarded as Direct payment is a more valuable way of cooperation. This cooperation model brings the possibility of mutual benefit to both parties, and also demonstrates a new trend of cooperation between technology giants in the field of AI.
News from ChinaZ.com on June 13: Mark Gurman, a well-known technology reporter from Bloomberg, deeply analyzed the latest developments in the cooperation between Apple and OpenAI in a blog post today. According to him, the two technology giants did not involve direct monetary transactions in the initial stage of cooperation, but jointly explored a new cooperation model - a win-win situation that may be achieved through distribution commissions in the future.
Gurman pointed out that Apple has high hopes for the integration of ChatGPT in iOS 18 and firmly believes that this innovation will bring huge "exposure" to OpenAI, and its value will be equal to or even exceed traditional cash transactions. Specifically, Apple plans to introduce ChatGPT into Siri and new writing tools to provide users with more intuitive and humane responses to information.
Although the specific terms of the transaction have not been made public, according to people familiar with the matter, Apple will not pay any fees to OpenAI in the early stages of the cooperation. On the contrary, Apple hopes to create greater market value and business opportunities for OpenAI by promoting OpenAI's brand and technology to hundreds of millions of iPhones.
Looking to the future, Gurman said that Apple and companies such as OpenAI will further expand areas of cooperation. Apple hopes to share revenue from AI-related businesses with other AI service providers such as OpenAI and Google (previously it was reported that the iPhone will support Gemini) in the future. In this process, Apple will continue to play the role of a "platform" and achieve a win-win situation with its partners through commission sharing.
The cooperation model between Apple and OpenAI provides new ideas for future cooperation between technology giants, and also indicates that the field of AI will usher in broader cooperation and development. The model of sharing through the platform may become an important business model in the future AI industry ecology. Future development is worth looking forward to.