In January 2024, major changes occurred in the field of AI painting: Leonardo.ai surpassed Midjourney to become the top AI drawing product. Since then, Midjourney’s traffic has continued to decline, arousing widespread concern in the industry. This article will conduct an in-depth analysis of the differences between the two products in terms of user retention, usage costs, and traffic sources, and explain the reasons behind Leonardo.ai’s successful counterattack.
According to the AI product list in January 2024, Leonardo.ai successfully surpassed Midjourney to become the first in the AI mapping product list. Subsequently, Midjourney's traffic continued to decline in February. There are obvious differences between the two products in aspects such as image generation model and user retention, which led Leonardo.ai to achieve a leading position. Although Midjourney has strong brand appeal, it performs poorly in terms of user retention and usage costs. Behind this overtaking is the difference in traffic sources and search popularity between the two products. Leonardo.ai performed better, with a steady increase in the number of independent visitors, becoming the new overlord of traffic.
The success of Leonardo.ai is not accidental, but a reflection of its comprehensive advantages in product strategy and market operations. In the future, competition in the field of AI painting will become more intense, and it remains to be seen whether Leonardo.ai can continue to maintain its leading position. Midjourney also needs to actively adjust its strategy to cope with new market challenges.