CCTV Finance launched two AI anchors during the two sessions to provide viewers with 24-hour consulting services in the fields of economy, industry, tourism and other fields, demonstrating the new height of the application of artificial intelligence technology in the media field. These two AI anchors are supported by the technology of Ant Lingjing Digital Human Platform. Their high-precision modeling, natural pronunciation and high degree of restoration bring a better experience to the audience. This technology was also successfully used in the digital torch relay event during the Hangzhou Asian Games. In addition, CCTV also launched an AI sign language anchor to provide around-the-clock services for the hearing-impaired, reflecting the media's social responsibility and innovative practice of technology empowerment.
Two AI anchors from CCTV Financial New Media took up their duties during the two sessions and were able to answer questions on the economy, industry, tourism and other fields 24 hours a day. The two anchors are technically supported by the Ant Lingjing Digital Human Platform and have the characteristics of high modeling accuracy, complete dynamic details, natural pronunciation, and high degree of restoration. Ant Lingjing Digital Human Platform provided technical support for the digital torch relay during last year’s Hangzhou Asian Games. At the same time, CCTV also launched an AI sign language anchor to provide year-round services for the hearing-impaired. Zhu Guangquan also conducted an "interview" with the AI sign language teacher through difficult jokes.
The application of AI anchors not only improves the efficiency of media services, but also demonstrates the new opportunities that technological progress brings to the integrated development of media. In the future, AI technology will play a greater role in the media field, bringing more convenient and smarter information services to audiences. This attempt by CCTV provides a reference for other media organizations and also heralds a new trend in the development of the media industry in the direction of intelligence and personalization.