Recently, the news that Apple has abandoned its ten-year electric vehicle plan has attracted widespread attention, and people from all walks of life have commented. Mark Gurman's report pointed out that Apple finally gave up on the car-making project code-named "Project Titan", and this decision also triggered a lot of speculation about Apple's future strategic direction. This article will analyze this incident and explore the reasons behind Apple’s move and its impact on the industry based on the views of relevant people.
Mark Gurman reports that Apple has given up on its 10-year-old electric car plan, sparking heated debate. Zhou Hongyi believes that Apple can solve problems in the manufacturing industry once it makes up its mind and will not give up because of competition. He pointed out that Apple has its own huge fan base and loyal user base, possibly in order to fully invest in AI. Zhou Hongyi emphasized that all companies must embrace AI, otherwise they will be eliminated. Apple's car-building plan began with "Project Titan" in 2014. The project encountered many difficulties and finally decided to give up.Apple gave up its car-building plan and turned to AI, perhaps based on a comprehensive consideration of market trends and its own resources. Zhou Hongyi’s views also confirm the attractiveness of the AI field to technology giants. In the future, the AI field will become the focus of competition among technology companies. Apple’s move is also worthy of reference and reflection by other companies. Ultimately, only by adapting to changes can we remain invincible in the fierce market competition.