On February 28, 2024, Apple made a major strategic adjustment: it abandoned the car project that had taken many years and instead devoted all its energy to the field of artificial intelligence. This decision marks the temporary end of Apple’s exploration in the field of self-driving cars, and its future development will rely more on breakthroughs in artificial intelligence technology. This move has attracted widespread attention in the industry and has had a certain impact on the career planning of Apple employees. The Apple car project has been terminated and employees need to find new positions. Apple's investment in the automotive field will mainly focus on the improvement and improvement of CarPlay software.
On February 28, Apple decided to shelve the car project and invest in the field of artificial intelligence. This move resulted in the termination of the project, requiring employees to find new positions, and Apple's car exploration was limited to CarPlay software. Faced with many challenges, Apple gave up the idea of manufacturing cars and turned to the field of artificial intelligence, which requires more AI technology.
Behind Apple's strategic adjustment, it reflects the core position of artificial intelligence technology in future technological development, and also implies that Apple will increase its research, development and application of artificial intelligence technology. This shift indicates that Apple will focus more on software and services in future competition, leveraging its strong technical strength and brand influence to seek new breakthroughs and developments in the field of artificial intelligence.