In 2023, China's online literature overseas market will flourish and achieve remarkable results. Data shows that the market size has exceeded 4 billion yuan, and the number of overseas users has reached approximately 230 million, covering more than 200 countries and regions around the world. At the same time, the scale of the domestic Internet IP market has also reached 260.5 billion yuan, but the growth rate has slowed down. This article will provide an in-depth analysis of the development status of China's online literature market in 2023, and explore its growth drivers and challenges.
In 2023, the scale of China's online online articles overseas market will exceed 4 billion yuan, with approximately 230 million overseas visitors, covering more than 200 countries and regions around the world. The scale of China’s online literature market increased by 3.8% year-on-year, and the scale of the online literature IP market was 260.5 billion yuan, a year-on-year increase of 3.4%. The report shows that the driving forces for the growth of the web IP market include the gradual maturity of the IP pre-development model, the creation of important increments in film, television, animation, micro-series and other tracks, and the acceleration of the web IP ecology assisted by AI technology. However, the growth rate of the domestic online article market is slowing down. From 2021 to 2022, the online article reading market will be 35.8 billion yuan and 38.93 billion yuan respectively, with growth rates of 24.1% and 8.8% respectively. In 2023, the growth rate will be nearly A three-year low.China's online literature market shows two sides of the development trend at home and abroad: the scale of the overseas market is rapidly expanding, while the growth rate of the domestic market has slowed down. This reminds us that we need to pay attention to changes in market development trends and actively explore new growth points to cope with future challenges. In the future, the online literature industry needs to continue to innovate and improve IP development capabilities in order to maintain long-term development momentum.