Gartner predicts that by 2026, virtual agents and AI chatbots will dominate the search marketing market, replacing traditional search engines. This prediction heralds a huge shift in SEO strategies. The influence of traditional SEO methods such as keyword strategy and domain name authority will decrease, and high-quality, unique and valuable content to users will become the focus of search engine algorithms. Enterprises need to adapt to this change, adjust their marketing strategies, and focus on creating professional and authoritative content to meet user needs and enhance brand influence.
Gartner predicts that by 2026, virtual agents and AI chatbots will replace traditional search engines and occupy the main market share of search marketing. With the development of generative AI, keyword strategies and domain name weights will be affected. Search engine algorithms will place more emphasis on the quality of your content. Companies need to adjust their marketing channel strategies and focus on producing high-quality, unique content that is useful to customers while demonstrating professionalism and authority. Gartner recommends re-evaluating strategies to adapt to changes in technology and markets.Facing the wave of AI, companies must actively embrace changes and proactively adjust marketing strategies to remain invincible in future competition. The creation of high-quality content and accurate understanding of user needs will become key factors for corporate success. Only by keeping abreast of industry trends and continuously optimizing marketing strategies according to market changes can we achieve long-term development in the AI era.