Generative AI continues to gain popularity in enterprise applications, especially in mobile messaging channels. The latest research predicts that corporate spending in this area will increase significantly over the next four years, reaching a scale of US$11 billion. This growth is driven primarily by demand for automated content personalization and an emphasis on improving customer experience. The research report also pointed out that rich communication services RCS will dominate in the future and is expected to occupy more than 40% of the generative AI spending market share by 2028.
According to a new research report, enterprise spending on generative AI on mobile messaging channels will surge to $11 billion over the next four years. Predicting that automated content personalization will drive growth, the study recommends messaging providers apply generative AI across all channels to deliver a consistent customer experience. By 2028, RCS will account for more than 40% of generated AI spending.
This research result highlights the importance of generative AI in enterprise communication and customer interaction, and also points out the future development direction for messaging service providers, which is to actively embrace and apply generative AI technology to meet the growing needs of enterprises. , and ultimately improve customer experience and market competitiveness.