Global advertising giant Publicis has announced an ambitious AI strategy: investing 300 million euros in the next three years to build an industry-leading AI core intelligent system. This move aims to deeply integrate artificial intelligence into existing platforms and connect every employee with an entity system called "CoreAI". It is planned to be officially implemented in the first half of 2024. This reflects the advertising industry’s active embrace of AI technology and its strong desire to use AI to improve efficiency and creativity. Especially after the popularity of generative AI tools such as ChatGPT, this move shows its forward-looking and strategic significance.
Publicis, the world's largest advertising group by market value, announced that it will invest 300 million euros in the field of artificial intelligence over the next three years to realize its plan to become the industry's first intelligent system with artificial intelligence as its core. The company plans to further integrate artificial intelligence into its existing platform model, connecting everyone within the company with an entity called "CoreAI," and begin implementation in the first half of 2024. In 2023, the ChatGPT tool and its many followers are in the spotlight.Publicis’ huge investment and strategic planning indicate that AI technology will play an increasingly important role in the advertising industry, and also provide reference and inspiration for other industries. This is not only a technological innovation, but also a major change in business models and operating methods, which deserves continued attention to its development.