Competition in the e-commerce industry is fierce and price wars are intensifying. All e-commerce giants are seeking new growth points. AI technology has become a new breakthrough, among which digital human live broadcast has attracted much attention and is regarded as an effective way to reduce costs and increase efficiency. However, digital human live broadcasts also face challenges such as insufficient interactivity and platform compatibility. This article will discuss the current application status and future development trends of AI e-commerce, focusing on analyzing the application of digital humans in the e-commerce field and the opportunities and challenges it faces.
The e-commerce industry is experiencing low prices, and major giants have launched AI e-commerce plans. Digital human live broadcast has become a tool to reduce costs and increase efficiency, but it faces challenges of interactivity and platform limitations. JD.com uses digital people to supplement its live broadcast format, focusing on AI transformation in areas such as smart shopping guides and customer service. Different industries have different operating conditions for digital humans, and intelligent customer service has become the most mature implementation scenario for AI e-commerce.
All in all, AI e-commerce, especially the application of digital human technology in the field of e-commerce, is still in the early stages of development, and there is still huge room for development in the future. How to improve the interactivity of digital people and solve platform compatibility issues are key problems that need to be overcome in the future. At the same time, exploring more application scenarios of AI technology in the e-commerce field will also become a key direction for industry development.