Recently, retail giant Walmart and technology giant Microsoft have joined forces to use generative AI technology to revolutionize the e-commerce search experience. This cooperation aims to improve users’ shopping efficiency on Walmart’s e-commerce platform and simplify the product selection process. The ultimate goal is to create a more convenient and pleasant shopping journey for consumers. Walmart’s move also reflects the booming development of AI technology in the retail industry and its huge business potential. This innovative technology is expected to bring huge economic benefits to the retail and consumer goods industries.
Microsoft has cooperated with Walmart, and Walmart has used generative AI technology to launch an e-commerce search function similar to ChatGPT. This feature has been launched on the iOS app, aiming to simplify users’ product selection process on e-commerce platforms and improve their shopping experience. Generative AI search is expected to create hundreds of billions of dollars in value for the retail and consumer goods industries. Walmart achieved US$82 billion in e-commerce sales in the past year and hopes to improve shopping efficiency through AI technology.
Walmart’s move marks another important application of AI technology in the e-commerce field. In the future, it may trigger changes in the search model of the e-commerce industry and bring consumers a smarter and more personalized shopping experience. I believe that as technology continues to advance, similar AI applications will be implemented in more fields, further changing our lifestyles.