IDC’s latest report predicts that generative AI will profoundly change the marketing landscape in the Asia-Pacific region in the next few years. The report points out that generative AI will automatically perform about 30% of routine marketing tasks in 2027, covering SEO, content and website optimization, and customer data analysis. This will significantly increase efficiency and reshape the marketer’s role to focus on the application of advanced skills. The report also predicts changes in consumer behavior and the important role of generative AI in the consumer decision-making process. These predictions provide important reference for enterprises and marketers, and also indicate that the era of AI-driven marketing is coming.
A report released by IDC predicts that generative AI will automate about 30% of routine marketing tasks in the Asia-Pacific region by 2027, covering search engine optimization, content and website optimization, and customer data analysis. By 2028, major Asia-Pacific companies are expected to automate 30% of consumer journey behaviors, and by 2026, more than half of consumers will use generative AI to make product and service decisions. This trend will change the role of marketers, focusing on advanced skills.This report clearly depicts the rapid development and widespread application of generative AI in the marketing field in the Asia-Pacific region. It provides important guidance for corporate strategic planning and talent training, and also indicates that future marketing models will undergo earth-shaking changes. Companies need to actively adapt and embrace this trend to stay ahead of the competition in the future.